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Unmuted by the Pandemic

The pandemic has had a surprisingly positive effect on creative professionals who are self-identified introverts. Here’s how they’ve found new success and how you can make this work for you too.

Are You Waiting to “Feel Confident”?

Forget about confidence — there’s something else you need instead. Use this other trait to get started and move forward in your copywriting business.

Is This What You’re Afraid Of?

If you want to make money as a copywriter, but you feel stuck in a loop of preparation, you may have a hidden fear holding you back. Here’s the solution…

Your Clients Are Not Your Business

Developing the right mindset to succeed in business means you need to take it seriously from the beginning. Do the three things outlined here to build a solid, steady writing career.

How to Confidently Convert Your First Prospect Into Your First Client

Here are a few lessons you can use when you find yourself talking to a prospective client. Follow these three steps and you’ll know exactly what to say to them.

How to Use What You Learned in 2020 to Improve Your Life in 2021

2020 gave us time to pause, and many used that time to think and to learn new skills, including copywriting and business-building. Now, here’s how to apply the lessons and do better this year.

How to Finish the Year Strong and Plant Seeds for the New Year

Use these four tactics right now to build up your client relationships and finish this year strong. You’ll set yourself up for even bigger success as a freelance writer in the coming year.

How to Build Your Confidence

If you want to move forward as a copywriter, you may be waiting to feel confident… But you may also need this to move forward. Here are three steps to help…

What to Include in Your LinkedIn About Section (Especially When You Have No Experience)

Your LinkedIn About section can help you land clients — when you share this key information. Discover a tactic that works, even when you don’t have any writing experience (yet).

How to Differentiate Yourself Using Only Your LinkedIn Title

Catch the eye of prospective clients with a powerful, attention-getting LinkedIn title. Discover 17 ways to make your title stand out to marketers looking for a copywriter like you.

A Shortcut to Starting a Copywriting Business (During a Pandemic)

Get your writing business off the ground when you take the shortcut you’ve already got access to. Ilise Benun shows how to connect the dots and build a successful career starting today.

No Need to “Launch” Your Writing Business. You’ve Already Started…

How you talk to yourself about starting your business could impact your progress… Here’s how you should look at the process for a smoother path to the writer’s life.

Are Your Plans Derailed? I Don’t Think So

The entire planet has been thrown a curveball this year, and how you respond is up to you. Here are some suggestions to help you move forward productively.

Should You Get Your Ducks in a Row?

If you want to make money as a copywriter, having a solid structure for your business can be the confidence-builder you need. Here are three reasons why…

How to Identify the Best Small Business Prospects

While the majority of small business owners need your help with their marketing efforts, only a minority knows it. Here’s how to know which ones to pursue…

If You Want to Write for Small Businesses…

To get paid to write, all you have to do is find people who need your copywriting services. Starting with this target audience is perfect for new writers.

Are You Waiting to “Feel Confident”?

Forget about confidence — there’s something else you need instead. Use this other trait to get started and move forward in your copywriting business.

3 Elements to a Strong Marketing Foundation

A strong foundation for your writing business is made up of 3 things. Discover what they are and how to implement them, so you can enjoy ongoing success.

3 Things to Keep in Mind When Talking Money with Clients

Do you hate the money conversation? A lot of writers do. But Ilise Benun has three tips that can help you approach talking money with confidence.

Are You Over-Preparing Before Starting Your Copywriting Business?

Some copywriters spend a lot of time developing a lot of systems and materials — as if everything must be perfect before they can start. But it doesn’t…

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