Pick the Right Niche to Land
Well-Paid Freelance Writing Jobs
Want to land the best copywriter jobs, earn higher fees, and be valued by your clients? Choose a niche. It’s the first step towards becoming a well-paid writer, and the step that most of AWAI’s success stories will tell you was a huge game changer for their business.
But which industry niche is best for you? It’s an important decision … one that shouldn’t be taken lightly.
Read on to learn more about why you should choose a niche … discover the most lucrative writing niches today … and learn how to find the right niche for you.
The Niche Marketing Approach:
The fastest way to attract steady, enjoyable and well-paid freelance writing jobs
Attracting a steady stream of wonderful clients is a common point of anxiety for many copywriters. I know from my own experience and from talking with dozens of other copywriters — it can be challenging to find great projects on a regular basis.
The key is to niche yourself as the best copywriting resource for a particular market.
What exactly is a niche market?
As a niche copywriter, you’re focused on helping clients in a particular industry, such as these hot consumer and business-to-business markets:
- Alternative health market
- Financial market
- Self-help market
- Travel market
- Wine and food market (think cupcake explosion!)
- Small business software market
- Commercial construction market
- Baby products market
- Senior healthcare market
- Green/Eco clothing market
- Education market (colleges and universities)
- Home maintenance, repair, renovation market
- Jobs market
- Solar commercial solutions market
- Commercial or residential furniture market
- Christian market
And while it may seem counterintuitive, there are many advantages of marketing yourself as a niche market copywriter versus a general copywriter.
First, it’s MUCH easier to land today’s in-demand content writer jobs and copywriter jobs when you’re uniquely positioned among all the other copywriters out there.
Let’s say a client goes online and searches for a copywriter who understands the home repair and maintenance market. In a sea of a thousand copywriters available online, how can he tell which copywriters are right for him? The trouble is, he can’t. And it’s practically impossible for him to find you.
Now imagine you’re a copywriter who specializes in the home repair and maintenance/do-it-yourself (DIY) market. Your website is all about writing for organizations related to contractor services, local and national building materials stores, specialty home products stores, all of it. You even have a background as a carpenter and home renovator.
This time, when the client looks online for “a home repair and DIY copywriter” (for example), your website shows up first in Google results. The client sees your background and industry focus and is delighted to find you.
Powerful stuff. That’s what happens when you’re positioned as a niche market writer. This is true for any type of writing such as direct mail, web content, emails, case studies, white papers, resumes, press materials, articles, and even book ghostwriting.
Second, it’s easier to develop a copywriting expertise in one field and be seen as a valued peer.
As a professional writer, you need to stay on top of what’s working today in online and offline marketing, right? And that certainly keeps you busy.
But as a “generalist” writer, you also have to constantly learn about various businesses that come your way. It can be exhausting to constantly be on a big learning curve … and time-consuming. That’s what general copywriters have to do with every project in many cases. Start from scratch every single time.
Let’s say your niche market is the higher education market: colleges and universities.
You love that market and you enjoy gobbling up industry facts and trends on a regular basis. Plus, you regularly attend conferences where college enrollment is discussed as a huge marketing concern.
This means you’re conversant with your college-industry clients about THEIR concerns, and you understand enrollment rate statistics, the admissions process, the FAFSA financial aid application, the demand for online registration, the need for appealing view-books, and all the other jargon and tools that schools use to attract students.
When a college’s marketing director needs to hire a talented copywriter to update their web site and marketing materials, imagine how excited she is to find you – a copywriter who understands the challenges and terminology of college marketing … and how to write copy that appeals to students, parents, faculty candidates, administrative officers, employers, community allies, etc.
This is where your specialized focus turns into gold … and you attract more of the well-paid freelance writing jobs. You’ll be the marketer’s clear choice for writing industry-specific copy. The marketer will be thrilled to avoid “training” a non-industry copywriter because you already get it. That’s worth a lot to a busy marketer, which means you can charge more for your services. Some of my clients have told me, “You’re not the cheapest, but you know our industry. So we want to work with you.”
BONUS: Your content writing jobs will actually be FUN and highly rewarding.
When you’re working in a niche market you LOVE, it won’t seem like work to stay on top of industry trends and challenges. It will be stuff you want to read anytime. Clients will value your dedication and industry knowledge in a BIG WAY … and you’ll have fun helping them.
Hardly sounds like boring or meaningless work, right?
Now you know the very basics of becoming a client magnet. All it takes is becoming a niche market copywriter, yes?
The next question is, how do you choose the perfect niche for you? Here’s a super-quick way to get started:
How to identify the perfect niche for you
Follow a super-easy “done for you” formula for finding copywriter jobs in your ideal niche market
If you’re ready to dig in and find the quickest path to identifying a great niche market and marketing yourself to potential clients, the AWAI program How to Choose Your Writing Niche shows you exactly how through a case study, worksheets, and samples. No matter where you are in your copywriting success path, now you can start attracting your ideal clients faster by literally “copying and pasting” this complete system into your own business plan.
- Start with your background and interests.
What industries do you enjoy or have experience in? Where do you have connections you can network with? What field has always attracted you? I know writers who turned their passions for travel, food, senior care, fashion, financial planning, construction, and other interests into their niche focus.
- Make sure the market is thriving.
Get online and do searches for any news or trends related to that niche market, such as growth trends, business forecasts, trade associations, and more. If the market has a lot of advertising and “buzz” online, chances are it’s a very strong market. For example, the video gaming industry is HUGE and getting bigger every year!
- Search for companies in that market.
Are you finding companies of all sizes and types (consumer and business-to-business) in this market? Who are the leaders? Who are the innovators? How big is the field of marketers? For example, in the bakery world, there are large national franchises, small regional bakeries, and local bricks-and-mortar storefronts. There are online bakeries, pet bakeries, vegan bakeries, and companies that supply to bakeries. It’s a big market.
Inside AWAI Webinar and Q&A: How to Choose a Profitable Niche to Attract Copywriting Clients
During this Inside AWAI Webinar and Q&A session, Rebecca Matter, Katie Yeakle and Pam Foster tackle that question giving their best advice for choosing a profitable copywriting niche that’s right for you.
Consider these strong niches for copywriter jobs
If you’re not sure which niche markets to consider for your copywriting business, start with the list below. These are some of the hottest niche markets out there right now and in the foreseeable future. In each of these areas, marketers are actively seeking skilled copywriters to help them boost their sales results.
Financial Services and Newsletters – The Most Well Paid Freelance Writing Jobs Around
Your clients in the financial industry are companies that publish newsletters that offer financial advice, highlight stock picks, or teach investment strategies. You could also write for banks, credit card companies, mortgage brokers, insurance companies, or financial advisors. In terms of opportunity for the direct-mail copywriter, this industry is a giant.
Health Copywriting– Working to Improve People’s Lives
The medical and alternative health field is another example of the tremendous need – and opportunity – for good copywriters. In this market, you may find yourself writing a direct-mail package for a subscription newsletter, a vitamin supplement, a health-related book, or a hospital or university. Writing for this market can be very rewarding because your letter may actually help connect people with a life-saving product.
Self-Help – The Market That Pays You Six Figures to Improve Your Life
Imagine experimenting with the latest yoga poses for golfers. Learning persuasive speaking skills. Discovering savvy real estate investing secrets. Healing through divine intervention with angels. Using mental push-ups to boost your intelligence.
All of these opportunities exist for you in the self-help market. Transform your life into a fulfilling, exciting adventure by tapping into this $8.56 billion industry.
Christian Market – Writing for a Higher Purpose
Now you can combine your passion for writing great copy and your spiritual passion into a new and fulfilling career in the Christian market. This exciting, emerging frontier in copywriting is hot right now … and shows every sign of growing hotter.
Discover the unique characteristics of this market along with all the critical nuances you need to know about to succeed. Get the tools and know-how to combine your passion and your work into a wonderful and meaningful career in one of the fastest growing markets today.
Fundraising – Selling Your Services to Non-Profit Companies
There are 1.6 million charitable organizations in the United States. And a huge number of them depend on direct-mail copywriters for their fundraising efforts.
Becoming a specialist in writing fundraising letters for non-profit organizations can be very rewarding. Just think, not only do you get to live the lifestyle of a freelance copywriter, but you get to do it through helping causes you believe in, such as sustainable living, child welfare, animal welfare and many other niches.
Additional FREE AWAI Content on Copywriting Niches
Steve Slaunwhite reveals a step-by-step checklist on how to find a niche market in the B2B sector that is just right for you.
Rebecca Matter shares how choosing a niche can make you a more successful copywriter and gives her best practices tips for choosing yours.
Roy Furr explains how finding and choosing your copywriting niche will make you an in-demand writer and shows you how you can do it for yourself.
In this article, Cindy explains the important difference between choosing a writing specialty and choosing a niche market.
Nick Usborne shares his tips for choosing a niche for your freelance business and discusses why deciding on a niche is good idea.
I explain how I attracted 7 new clients in 7 weeks by reinventing my copywriting business.