AWAI Favorites
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
Think You Can Write an Attention-Getting Email about an Air Fryer?
April 02, 2022 (05:19:27 am)
Practice is the best way to keep improving at any endeavor. For a copywriter, that means time spent writing! Follow the “client brief” to do this practice assignment, using tips from a master.
New to Freelance Writing? The 4 Easiest Content Projects to Master
April 20, 2021 (05:18:54 am)
Content marketing is one of the biggest opportunities in the industry today. Discover four key projects you can do to get started as a content writer, what the fees are, and how you can find them.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
FREE TRAINING: Simple “Research” Pays Writers Big Bucks [Video]
April 01, 2020 (04:40:30 pm)
On May 1st, we hosted a FREE online training with Russ Henneberry – one of the world’s TOP SEO copywriting experts!
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
