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Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

IMPORTANT MESSAGE About CORONAVIRUS and May’s 2020 Bootcamp & Job Fair

UPDATE: COVID-19 and May’s Bootcamp. You can expect business as usual here at AWAI … all online trainings will still be happening as scheduled and our outstanding Member Success team will be reachable online and by phone, as usual. We’re still planning to hold Bootcamp & Job Fair, as planned May 12th through the 15th.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1

Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

The Only Sure Way to Make Real Progress This Year

Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.

The Secret Psychology of Becoming a Great Copywriter

Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?

10 Steps to Escaping the Job World and Creating the Life You Really Want

Changing Course creator, Valerie Young, shares ten step that will set you on the path toward the life and career you really want.

At Least 10 Books Every Copywriter Should Read – Twice

John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.

A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2

Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

Are You Over-Preparing Before Starting Your Copywriting Business?

Some copywriters spend a lot of time developing a lot of systems and materials — as if everything must be perfect before they can start. But it doesn’t…



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