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From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1

Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.

The Only Sure Way to Make Real Progress This Year

Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.

How to Improve the Clarity of Your Writing

Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.

The Secret Psychology of Becoming a Great Copywriter

Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?

10 Steps to Escaping the Job World and Creating the Life You Really Want

Changing Course creator, Valerie Young, shares ten step that will set you on the path toward the life and career you really want.

Living the Writer's Life: Susan Greene

When Susan Greene graduated from college with a BS in journalism, a career in copywriting seemed like a natural path. But actually, her passion for writing was born more than a decade earlier — starting with a simple poem sent into a comic book contest. In this interview, Susan tells the story of how one woman can go from a $3 contest prize to a lifetime of “figuring it out later” and living on her own terms.

Are You Over-Preparing Before Starting Your Copywriting Business?

Some copywriters spend a lot of time developing a lot of systems and materials — as if everything must be perfect before they can start. But it doesn’t…

A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2

Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.



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