AWAI Favorites
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1
January 07, 2008 (01:30:40 pm)
Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
The Only Sure Way to Make Real Progress This Year
January 28, 2011 (10:13:51 am)
Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.
The Secret Psychology of Becoming a Great Copywriter
November 09, 2015 (10:36:56 am)
Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?
10 Steps to Escaping the Job World and Creating the Life You Really Want
February 18, 2003 (03:53:40 pm)
Changing Course creator, Valerie Young, shares ten step that will set you on the path toward the life and career you really want.
Are You Over-Preparing Before Starting Your Copywriting Business?
July 26, 2019 (06:07:27 am)
Some copywriters spend a lot of time developing a lot of systems and materials — as if everything must be perfect before they can start. But it doesn’t…
A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2
January 14, 2008 (01:32:49 pm)
Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
