AWAI Favorites
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How to Get the Most out of Creative Conferences: A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 1
January 07, 2008 (01:30:40 pm)
Part 1 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
The Only Sure Way to Make Real Progress This Year
January 28, 2011 (10:13:51 am)
Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.
The Secret Psychology of Becoming a Great Copywriter
November 09, 2015 (10:36:56 am)
Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?
10 Steps to Escaping the Job World and Creating the Life You Really Want
February 18, 2003 (03:53:40 pm)
Changing Course creator, Valerie Young, shares ten step that will set you on the path toward the life and career you really want.
You’re a Bitter Disappointment to Your Loved Ones and Yourself
July 14, 2010 (02:06:28 pm)
Joshua Boswell shares how you can attract clients that are willing to pay you a ton of money, right now.
The Anti-Writing Secret I Learned on My Way to Becoming a Six-Figure Writer…
May 09, 2011 (05:23:28 am)
Sean McCool shares a secret – one that has nothing to do with writing – that can actually improve your writing.
A Nifty Tool for Getting the Background Information You Need from Your Clients … Every Time, Part 2
January 14, 2008 (01:32:49 pm)
Part 2 of master copywriter Don Hauptman’s checklist for obtaining the background information you need from your client before beginning a new copywriting project.
