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An Easy 5-Step Email Copywriting Formula
July 20, 2017 (06:17:51 am)
When you’re writing promotional emails, this copywriting formula will keep you on track so your emails gets results.
A Hidden B2B Copywriting Niche
May 11, 2017 (02:34:45 pm)
Most copywriters don’t know about this hidden copywriting niche, but it may be perfect for you.
5 Ways to Improve Your Cold Email Pitches
April 13, 2017 (02:31:18 pm)
Cold email pitches can be an effective way to land new clients. Use these five tips to make your emails stand out and get read.
Discover the Hidden Gold in Your Background
November 17, 2016 (06:59:52 am)
There’s copywriting gold in your background! Discover how to find it and leverage your experience as a successful B2B copywriter.
Direct-Response in B2B … Yes, it Exists
October 08, 2015 (09:28:15 am)
B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.
5 Strategies to Identify Keywords for White Papers
July 09, 2015 (06:25:42 am)
Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.
Your Smartest Career Move in B2B Copywriting
November 28, 2012 (06:28:25 am)
Pam Foster explains just a few of the many reasons why combining a B2B focus with a specific niche for your copywriting can mean lots of clients and big bucks.
The 6 Key Differences Between Business-to-Business and Consumer Marketing
June 07, 2012 (10:29:38 am)
Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.
Finding ROI in the Most Buzzed About Social Media Site
January 13, 2012 (06:46:30 am)
Brian E. Whitaker reveals a social media site perfect for finding prospective B2B clients.
5 Modern Myths of B2B Marketing
August 15, 2011 (05:38:53 am)
Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.
How to Find Your Niche in the B2B Market
April 11, 2011 (05:27:53 am)
Steve Slaunwhite reveals a step-by-step check list on how to find a niche market in the B2B sector that is just right for you.
Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter
April 22, 2008 (05:27:24 pm)
Bob Bly offers an in-depth look at B2B copywriting – from tips and techniques for getting to know your audience better, to the best way to connect with potential clients.
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