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An Easy 5-Step Email Copywriting Formula

When you’re writing promotional emails, this copywriting formula will keep you on track so your emails gets results.

A Hidden B2B Copywriting Niche

Most copywriters don’t know about this hidden copywriting niche, but it may be perfect for you.

5 Ways to Improve Your Cold Email Pitches

Cold email pitches can be an effective way to land new clients. Use these five tips to make your emails stand out and get read.

Discover the Hidden Gold in Your Background

There’s copywriting gold in your background! Discover how to find it and leverage your experience as a successful B2B copywriter.

Direct-Response in B2B … Yes, it Exists

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

5 Strategies to Identify Keywords for White Papers

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

Your Smartest Career Move in B2B Copywriting

Pam Foster explains just a few of the many reasons why combining a B2B focus with a specific niche for your copywriting can mean lots of clients and big bucks.

The 6 Key Differences Between Business-to-Business and Consumer Marketing

Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.

Finding ROI in the Most Buzzed About Social Media Site

Brian E. Whitaker reveals a social media site perfect for finding prospective B2B clients.

5 Modern Myths of B2B Marketing

Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.

How to Find Your Niche in the B2B Market

Steve Slaunwhite reveals a step-by-step check list on how to find a niche market in the B2B sector that is just right for you.

Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter

Bob Bly offers an in-depth look at B2B copywriting – from tips and techniques for getting to know your audience better, to the best way to connect with potential clients.

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