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How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
Fitness Guru Matthew Furey Gives You the Secrets to His Success
November 28, 2007 (04:46:51 pm)
In an interview, fitness expert Matthew Furey shows how direct response marketing works to build an exercise business.
Quick Tip: The AWAI Peer Review System
November 26, 2007 (11:29:26 am)
An explanation of the peer review system Michael Masterson recommends.
Alan Serinsky on Writing Great Copy for Supplements
November 07, 2007 (11:46:14 am)
Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
An Exclusive Interview with Self-Help Copywriter Catherine Cairns
October 17, 2007 (04:28:51 pm)
Self-help copywriter Catherine Cairns shares tips on launching your career in the self-help market.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
How to Avoid "Business Opportunity" Scams
July 23, 2007 (10:31:59 am)
Katie Yeakle shows you how to recognize and avoid a “business opportunity” scam.
Top 20 Religious Mailers
July 05, 2007 (04:09:28 pm)
Discover the names and websites of twenty top mailers in the religious sector.
Zero Resistance Writing
April 23, 2007 (09:53:49 am)
Matthew Furey shows you how to write better and more authentically.
Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
March 20, 2007 (09:32:53 am)
Scott Rempe shares Michael Masterson's technique for discover core benefits.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
An $11.9 Billion Niche
January 16, 2007 (09:01:59 am)
Will Newman outlines a growing niche that needs skilled copywriters.
Quick Tip: 2 Types of Organizations You Should Belong To … and Why
September 11, 2006 (10:11:50 am)
Two types of professional organizations that can help your build your client list.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
August 14, 2006 (09:51:58 am)
Understand what you can and can't do when it comes to borrowing ideas.
How to Write a Damn Good Testimonial
July 17, 2006 (09:33:47 am)
Use John Carlton's secrets to write better testimonials.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
From The Golden Thread Mailbag … The False Close
April 24, 2006 (05:16:11 pm)
Pat Coffey answers a member's question about the false close and when to use it.
Creating an Enemy
March 20, 2006 (04:57:24 pm)
Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.
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