Start Here for Expert Advice on How to Become a B2B Copywriter Make a Great Living as a Writer by Tapping into the Massive Demand for B2B Copywriters
Companies in this $6.5 trillion industry are struggling to find copywriters for their B2B marketing strategies. AWAI shows you how to:
- Get paid to write for the most in-demand projects.
- Leverage your work experience to increase your value as a B2B copywriter
- Find and land well-paying B2B clients and run a successful business
Watch this video to take a peek inside the lucrative world of B2B copywriting.
Look Inside the opportunities for B2B copywriters
Discover why B2B copywriting jobs may be your best bet for a lucrative and lasting writing career — with loyal clients, high fees, and very little competition.
Follow this path to becoming a well-paid B2B copywriter
Master the key B2B marketing copy strategies clients need now. Here’s your step-by-step plan for launching your business as a pro B2B copywriter.
Join our community of successful B2B copywriters
Learn how to get B2B clients, stay on top of B2B marketing strategies that work, and get ongoing tips, tools and support from expert B2B copywriters.
Meet Our Expert B2B Copywriter Training Team
Steve Slaunwhite: Winner of the ACE Award for Direct Mail Copywriting
Steve Slaunwhite has been helping companies write marketing copy that sells for more than 20 years.
Casey Demchak: Opportunity Abounds for B2B Copywriters
Casey Demchak is an author, speaker, and recognized expert at writing high-impact B2B marketing materials for a wide range of industry-leading companies, most notably in the medical device market.
Casey Hibbard: Using Customer Stories as a Powerful Marketing Asset
Casey Hibbard and her company Compelling Cases Inc. works with leading B2B, B2C and technology companies to create success stories and case studies that earn trust, land million-dollar sales deals, and earn major PR in industry publications.
Ed Gandia: It’s a Great Time to Be a B2B Content Marketer
Ed Gandia is a sought-after B2B copywriter, author, speaker and coach.
Gordon Graham: Help Your B2B Clients Tell Their Stories
Gordon Graham — also known as That White Paper Guy — is an award-winning copywriter who has created more than 235 white papers for clients from Silicon Valley to Switzerland.
Dianna Huff: Never Stop Learning
Dianna Huff helps small, family-owned industrial manufacturers grow through marketing.
Michael Katz: A Predictable, Recurring Income for Writers
An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in developing email newsletters for professional service firms.
Pete Savage: Feeding a Hungry Market
Pete Savage is the bestselling co-author of the Amazon #1 Business Bestseller, The Wealthy Freelancer (Penguin).
B2B Copywriting Programs by AWAI
B2B Writing Success: The Complete Guide to Making More Money as a Top B2B Writer
The business-to-business industry is desperate for trained, professional writers. Learn to write solid B2B copy, land more clients, and be constantly in demand. For beginning and advanced writers.
Introduction to the B2B Market
Learn how you can use skills you already have to leave behind the daily grind of full-time employment and enjoy a stress-free life earning a lucrative income as a freelance B-to-B copywriter.
Modern B2B Copywriting
Learn everything you need to know to succeed as a B2B copywriter from marketing your services to writing copy and everything in between.
Writing Email Copy for B2B Companies — Your Complete Guide to Writing and Winning These Profitable Projects
In the world of B2B (Business-to-Business), there’s an often-overlooked writing specialty with massive demand for short projects that are easy to learn and fun to write: Writing Email Copy for B2B Companies!
Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps
B2B copywriting is one of the best-paying niches as long as you can land the clients. Discover the fast, easy formula for landing all the top-paying clients you’ll ever need in just 6 simple steps.
Crash Course in B2B Content
Dive into the lucrative world of B2B content writing. Expert Gordon Graham will show you the top 12 content types in high demand by B2B firms and how to complete each one like a pro.
Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success
Let this B2B “secret weapon” open doors for you — and bring you serious paydays! Expert Casey Demchak reveals how this one unique product can serve as your gateway to ongoing B2B success.
Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories
Businesses are willing to pay writers up to $2,000 to write case studies. Find out how you can tap into this market and earn $200 – $300 PER HOUR for every project you take on.
How to Write White Papers that Command Top Fees
Marketing managers of B2B companies are desperate for good white paper writers. Get on their go-to list and start commanding thousands of dollars for a 5 to 10-page project.
B2B Websites: Developing Content that Builds Authority and Generates Leads, Too
B2B companies often reserve thousands of dollars for their B2B website projects - and they want a very specific kind of person to help them out. Learn how to be exactly the person they need.
How to Write Online Video Scripts for B2B Companies
Write online video scripts for your B2B clients and capitalize on this emerging trend.
Creating Email Newsletters For Professional Service Firms
Imagine enjoying the writer’s life — the freedom, the pay, the satisfaction of helping businesses — while writing short, fun content. Discover a little-known-but-extremely-profitable writing niche.
Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell
Lead-Gen Specialists help B2B firms attract new prospective customers and names for their marketing list. Tied directly to bottom-line growth, lead-gen copy commands top fees and is always in demand.
Free AWAI Resources for B2B Copywriters
If you want to grow your freelance business by getting higher-quality, more targeted clients, here’s a technique that works. Try making an offer a day, every day, and see just how far you can take your business.
Saying “yes” to a B2B client who isn’t a good fit for you or your business goals can be like buying a pair of shoes that look great in the box, but give you blisters when you take them out and wear them for any length of time. Avoid the client "blisters" with these five questions.
Admit it: you identify with the 80% of adults with too much to do and not enough time to do it. You don’t have to live this way ─ make time smart decisions to achieve B2B writing success.
You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.
If you want to avoid re-inventing the wheel with every new prospect, proposal, and project, you need to develop some hacks for your freelance business. Creating your own workflow not only streamlines your business, it reduces stress and increases income too.