Start Here for Expert Advice on How to Become a B2B Copywriter Make a Great Living as a Writer by Tapping into the Massive Demand for B2B Copywriters

Companies in this $6.5 trillion industry are struggling to find copywriters for their B2B marketing strategies. AWAI shows you how to:

Watch this video to take a peek inside the lucrative world of B2B copywriting.

Look Inside the opportunities for B2B copywriters

Discover why B2B copywriting jobs may be your best bet for a lucrative and lasting writing career — with loyal clients, high fees, and very little competition.

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Follow this path to becoming a well-paid B2B copywriter

Master the key B2B marketing copy strategies clients need now. Here’s your step-by-step plan for launching your business as a pro B2B copywriter.

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Join our community of successful B2B copywriters

Learn how to get B2B clients, stay on top of B2B marketing strategies that work, and get ongoing tips, tools and support from expert B2B copywriters.


Meet Our Expert B2B Copywriter Training Team

Steve Slaunwhite: Winner of the ACE Award for Direct Mail Copywriting

AWAI photo: Expert B2B copywriter Steve Slaunwhite is the author of AWAI’s program, Secrets of Writing High Performance B2B Copy
Steve Slaunwhite

Steve Slaunwhite has been helping companies write marketing copy that sells for more than 20 years.

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Casey Demchak: Opportunity Abounds for B2B Copywriters

AWAI photo: Expert B2B copywriter Casey Demchak is the author of AWAI’s program, Key Message Copy Platforms
Casey Demchak

Casey Demchak is an author, speaker, and recognized expert at writing high-impact B2B marketing materials for a wide range of industry-leading companies, most notably in the medical device market.

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Casey Hibbard: Using Customer Stories as a Powerful Marketing Asset

AWAI photo: Expert B2B copywriter Casey Hibbard
Casey Hibbard

Casey Hibbard and her company Compelling Cases Inc. works with leading B2B, B2C and technology companies to create success stories and case studies that earn trust, land million-dollar sales deals, and earn major PR in industry publications.

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Ed Gandia: It’s a Great Time to Be a B2B Content Marketer

AWAI photo: Expert B2B copywriter Ed Gandia is the author of AWAI’s programs, Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories, and How to Write White Papers that Command Top Fees
Ed Gandia

Ed Gandia is a sought-after B2B copywriter, author, speaker and coach.

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Gordon Graham: Help Your B2B Clients Tell Their Stories

AWAI photo: Expert B2B copywriter Gordon Graham is the author of AWAI’s program, Crash Course in B2B Content
Gordon Graham

Gordon Graham — also known as That White Paper Guy — is an award-winning copywriter who has created more than 235 white papers for clients from Silicon Valley to Switzerland.

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Dianna Huff: Never Stop Learning

AWAI photo: Expert B2B copywriter Dianna Huff is the author of AWAI’s program, B2B Websites
Dianna Huff

Dianna Huff helps small, family-owned industrial manufacturers grow through marketing.

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Michael Katz: A Predictable, Recurring Income for Writers

AWAI photo: Expert B2B copywriter Michael Katz is the author of AWAI’s program, Creating Email Newsletters For Professional Service Firms
Michael Katz

An award-winning humorist and former corporate marketer, Blue Penguin founder and Chief Penguin, Michael Katz, specializes in developing email newsletters for professional service firms.

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Pete Savage: Feeding a Hungry Market

AWAI photo: Expert B2B copywriter Pete Savage is the author of AWAI’s program, How to Write Online Video Scripts for B2B Companies
Pete Savage

Pete Savage is the bestselling co-author of the Amazon #1 Business BestsellerThe Wealthy Freelancer (Penguin).

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B2B Copywriting Programs by AWAI

B2B Writing Success

B2B Writing Success: The Complete Guide to Making More Money as a Top B2B Writer

The business-to-business industry is desperate for trained, professional writers. Learn to write solid B2B copy, land more clients, and be constantly in demand. For beginning and advanced writers.

Introduction to the B2B Market

Introduction to the B2B Market

Learn how you can use skills you already have to leave behind the daily grind of full-time employment and enjoy a stress-free life earning a lucrative income as a freelance B-to-B copywriter.

Modern B2B Copywriting

Modern B2B Copywriting

Learn everything you need to know to succeed as a B2B copywriter from marketing your services to writing copy and everything in between.

Writing Email Copy for B2B Companies

Writing Email Copy for B2B Companies — Your Complete Guide to Writing and Winning These Profitable Projects

In the world of B2B (Business-to-Business), there’s an often-overlooked writing specialty with massive demand for short projects that are easy to learn and fun to write: Writing Email Copy for B2B Companies!

Getting B2B Clients

Getting B2B Clients: How to Land Great Clients Fast in Just 6 Easy Steps

B2B copywriting is one of the best-paying niches as long as you can land the clients. Discover the fast, easy formula for landing all the top-paying clients you’ll ever need in just 6 simple steps.

Crash Course in B2B Content

Crash Course in B2B Content

Dive into the lucrative world of B2B content writing. Expert Gordon Graham will show you the top 12 content types in high demand by B2B firms and how to complete each one like a pro.

Key Message Copy Platforms

Key Message Copy Platforms: A Unique High-Income Service That Can Skyrocket Your B2B Copywriting Success

Let this B2B “secret weapon” open doors for you — and bring you serious paydays! Expert Casey Demchak reveals how this one unique product can serve as your gateway to ongoing B2B success.

Writing Case Studies

Writing Case Studies: How to Make a Great Living by Helping Clients Tell Their Stories

Businesses are willing to pay writers up to $2,000 to write case studies. Find out how you can tap into this market and earn $200 – $300 PER HOUR for every project you take on.

How to Write White Papers

How to Write White Papers that Command Top Fees

Marketing managers of B2B companies are desperate for good white paper writers. Get on their go-to list and start commanding thousands of dollars for a 5 to 10-page project.

B2B Websites: Developing Content That Builds Authority

B2B Websites: Developing Content that Builds Authority and Generates Leads, Too

B2B companies often reserve thousands of dollars for their B2B website projects - and they want a very specific kind of person to help them out. Learn how to be exactly the person they need.

Write Online Video Scripts

How to Write Online Video Scripts for B2B Companies

Write online video scripts for your B2B clients and capitalize on this emerging trend.

Creating Email Newsletters

Creating Email Newsletters For Professional Service Firms

Imagine enjoying the writer’s life — the freedom, the pay, the satisfaction of helping businesses — while writing short, fun content. Discover a little-known-but-extremely-profitable writing niche.

Become a Lead-Gen Specialist

Become a Lead-Gen Specialist: Earn Top Fees Writing B2B Emails, Landing Pages, and Ads That Sell

Lead-Gen Specialists help B2B firms attract new prospective customers and names for their marketing list. Tied directly to bottom-line growth, lead-gen copy commands top fees and is always in demand.

How to Price B2B Writing Projects

How to Price, Quote, and Win B2B Writing Projects

Take the guesswork out of setting your B2B copywriting prices and increase your per project income up to 50%.

Free AWAI Resources for B2B Copywriters

Grow your Freelance Business — The Power of Making an Offer a Day

If you want to grow your freelance business by getting higher-quality, more targeted clients, here’s a technique that works. Try making an offer a day, every day, and see just how far you can take your business.

5 Questions to Ask ─ Is This B2B Client a Good Fit for You?

Saying “yes” to a B2B client who isn’t a good fit for you or your business goals can be like buying a pair of shoes that look great in the box, but give you blisters when you take them out and wear them for any length of time. Avoid the client "blisters" with these five questions.

Make Time Smart Decisions to Achieve B2B Writing Success

Admit it: you identify with the 80% of adults with too much to do and not enough time to do it. You don’t have to live this way ─ make time smart decisions to achieve B2B writing success.

How to Get That Coveted Conversational Tone in Your Writing

You’ve heard of the ugly first draft… which you never want to turn in to a client. Especially if the sentences are formal, stilted, and (yawn)… Boorrrinng. Here’s how to make sure you get the coveted conversational tone.

Create Your Own Workflow for a Successful Freelance Business

If you want to avoid re-inventing the wheel with every new prospect, proposal, and project, you need to develop some hacks for your freelance business. Creating your own workflow not only streamlines your business, it reduces stress and increases income too.

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