October 2019

Is Your Fear of [Fill in the Blank] Holding You Back?

Many freelancers have an on-again, off-again relationship with fear. Here’s a 5-step plan so you can take action, build your business, and reach success.

3 Ways to Open a Story That Will Hook Your Reader Fast

Weaving a story into your copy or content can make it more engaging and drive better results. These 3 story leads will help you open strong…

6 Favorite Rules from the First Full-Time Copywriter

To advance your copywriting skills, study the work of copy legends and masters. Follow these six rules from the world’s first-ever full-time copywriter.

5 Markets Guaranteed to Kick-start an Awesome Copywriting Career

One writing skill is foundational to marketing campaigns. You can use it to make high fees, especially when you focus on one of these five top markets.

Living The Writer's Life: Richard Boyd

Richard Boyd’s story is both moving and rousing. He proves that enthusiasm motivates action, that action motivates reward, and that the rewards he reaps through writing will sustain him through life’s biggest challenges …

5 Reasons Content Marketing Is Here to Stay

Content marketing offers a variety of well-paid projects, and companies need more content than ever. But will the trend continue? Here is the answer...

Google’s Search Journeys — What You Need to Know

Google works hard to improve user experience. One recent innovation is Google’s Search Journeys… and it means new opportunities for you as a writer.

What Working with Expert Gordon Graham Taught Me about Writing White Papers

Working on a project with expert Gordon Graham taught Steve Maurer many lessons and added a skill to his toolkit. See if this new skill is for you, too…

How Big Is the Opportunity for White Papers?

White Papers are ideal for describing B2B offerings that are new, complex, or expensive. Here are seven reasons why writing them is a huge opportunity.

B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style

When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.