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The Art of the Irresistible Offer
By Clayton Makepeace
December 08, 2014 (12:24:22 pm)

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

The Elements of Style [video]
November 25, 2014 (02:26:11 pm)

The January selection for the Great Books Club is The Elements of Style by Strunk and White.

Richard Armstrong’s “Pitch Perfect” Keynote Speech - The Secret of Singing in Your Customer’s Key [video]
By Katie Yeakle
October 30, 2014 (03:27:04 pm)

Richard Armstrong's speech at Bootcamp is something all copywriters should see, so Katie has made it available to all ... free of charge. Watch here!

The Most Important Direct Mail Copy You Will Ever Write
By Richard Spring
September 29, 2014 (11:55:53 am)

Remember that your cover letter is also a form of direct mail copy, and is probably the most important as it’s the first copy a potential client sees.

How Do I Set and Negotiate Writing Fees?
By Rebecca Matter
September 19, 2014 (06:23:36 am)

Here’s some practical advice for making sure you get paid as much as possible, and get paid what you’re worth, without overpricing yourself out of the running.

A Copywriting Lesson from the “Godfather” Himself [audio]
By Robert Rice
September 18, 2014 (03:15:52 pm)

Bootcamp speaker Herschell Gordon-Lewis is known for two things: direct-response marketing and gore. Check out Robert Rice's interview with this copywriting legend.

How Do I Get Experience and Writing Samples?
By Rebecca Matter
September 17, 2014 (06:33:08 am)

Rebecca Matter helps move you past a potential roadblock on your journey to living the writer’s life, by giving you three great ways to show off your skills.

How Do I Know What To Do Next? (And Then?)
By Rebecca Matter
September 16, 2014 (06:55:23 am)

It’s hard to put together a roadmap if you don’t know your destination! Rebecca Matter helps you with your roadmap here.

How Do I … ?
By Rebecca Matter
September 15, 2014 (06:27:18 am)

Rebecca tackles a common question she hears from people who want to make a living as a writer but don’t know how to get started: What’s my first step?

Never Deceive Your Prospect…BUT…
By Will Newman
September 15, 2014 (06:15:45 am)

Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.

Do You Have a Question About Freelance Copywriting? Ask Rebecca!
By Holly Reisem Hanna
September 02, 2014 (07:59:42 pm)

Rebecca Matter will host a live Facebook Q&A session on Friday, September 5th. Get all of the details here!

Grab Your Prospect by the Eyeballs
By Clayton Makepeace
July 24, 2014 (05:57:26 am)

When it comes to sales copy, your headline is the most important element. Here are the world’s three most powerful headline techniques.

Billions of Dollars of Marketing Research for Free
By Clayton Makepeace
July 22, 2014 (05:23:02 am)

Research is critical for any copywriter who wants to be successful. Here’s one of the best ways to get billions of dollars in marketing research, for free.

Dominant Emotion Copy Wins Every Time
By Clayton Makepeace
July 21, 2014 (05:55:40 am)

Why dominant emotion wins when it comes to sales copy. Plus, five dominant emotions that can explode your response and make you a more successful copywriter.

Developing Experiential Confidence - Being a Fearless Best Friend to Your Prospect
By Tim Garrett
July 09, 2014 (06:13:46 am)

Developing experiential confidence helps you take your copywriting to a new level. It gives you a way to create deeper connections with your audience.

The Copywriter Who Changed My Life
By Will Newman
June 09, 2014 (06:30:21 am)

Master copywriter Will Newman explains how Bob Bly changed his life… and how Bob can change yours, too.

Don’t Be a Copywriter!
By Will Newman
May 26, 2014 (06:22:42 am)

Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.

Don't Overspice Your Copy...
By Will Newman
March 24, 2014 (06:38:09 am)

Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.

Learning From 8th Graders How to Strengthen Your Copy
By Will Newman
February 24, 2014 (06:22:11 am)

Here are a few tips to help strengthen your copy during the editing process. Sometimes you may need to read your finished copy a couple times to get it just right.

AWAI Accelerated Program for Six-Figure Copywriting Member Lands Two Projects Before Completing the First Installment
By Katie Yeakle
February 04, 2014 (09:37:59 am)

Katie Yeakle shares Tim McAuley's excitingly quick copywriting success story and explains how you too can get your copywriting business moving.