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An $11.9 Billion Niche
January 16, 2007 (09:01:59 am)
Will Newman outlines a growing niche that needs skilled copywriters.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
August 14, 2006 (09:51:58 am)
Understand what you can and can't do when it comes to borrowing ideas.
How to Write a Damn Good Testimonial
July 17, 2006 (09:33:47 am)
Use John Carlton's secrets to write better testimonials.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
From The Golden Thread Mailbag … The False Close
April 24, 2006 (05:16:11 pm)
Pat Coffey answers a member's question about the false close and when to use it.
Creating an Enemy
March 20, 2006 (04:57:24 pm)
Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.
Using Lift Notes to Give a Lift to Your Sales
January 30, 2006 (04:16:40 pm)
Will Newman reveals how lift notes can boost your sales.
From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
May 23, 2005 (02:45:08 pm)
Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.
7 Key Principles for Writing Riveting Reactivation Letters
March 28, 2005 (02:16:21 pm)
Sandy Franks gives you strategies for writing better reactivation letters.
Show Your Warts: An Honest Way to Make a Buck
November 15, 2004 (04:25:48 pm)
Bob Bly shows how honestly addressing a product's limitations can turn into more sales.
Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)
Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.
How Robert Collier Turned Six Words Into a Copywriting Goldmine
September 13, 2004 (02:52:40 pm)
Learn how Robert Collier used six words to dramatically boost sales.
Quick Tip: The 3 Components of a Good USP
March 29, 2004 (01:08:45 am)
Bob Bly share three things that every good USP has.
Secrets of Creating a Winning Magalog
January 12, 2004 (11:35:01 pm)
Krista Jones reveals how you can write a magalog that gets results.
Secrets of Writing for the Self-Help Market
December 22, 2003 (02:41:39 pm)
Discover how you can succeed as a self help copywriter.
Revealing Deeper Benefits
November 17, 2003 (02:01:32 pm)
John Forde shows you how to find the most important benefits of your product.
SRDS: What It Is and How to Use It as an Invaluable Resource
September 22, 2003 (01:32:43 pm)
Find out about an invaluable resource for copywriters.
Quick Tip: The Secret of "Top and Tail"
August 11, 2003 (11:53:26 am)
Discover the two parts of your package that you should focus on when editing.
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