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Create an Ideal Buyer Persona for Your Business

Do you know who your ideal buyer is? When you create an ideal buyer persona, you’ll give yourself a number of marketing advantages.

Developing Affinity Marketing Partnerships

Affinity marketing partnerships give your marketing leverage when you work with other businesses that also serve your clients. See how it’s done.

11 Tips for Effective Meetings That Turn Prospects Into Clients

Turn these 11 tips into your own game plan, so you, too, can handle prospect meetings with ease.

11 Ways Web Copywriters Can Build an Audience

One of the most sustainable ways to grow your web-writing business is steadily grow your audience. Use these 11 strategies to attract followers and fans.

6 Ways to Build and Grow Your Email List for Long-Term Success

Growing your email list is a smart move. It gives you a way to stay in touch with prospects and to earn passive income. See smart ways to grow you list.

Is Guest Blogging a Good Strategy for Web Writers?

Guest blogging for web writers? Is it a strategy that makes sense? When you guest blog on other people’s platforms, you can accomplish two important goals.

How 5 Thriving Copywriters Found Riches in Their Niches… and How You Can, Too

In these interviews with five niche copywriters, you’ll see how choosing a niche can set you on the path to earning a better freelance income.

Using Virtual Networking to Make a Name in Your Niche

Sometimes, even when there isn’t a global pandemic to worry about, it still isn’t practical to travel for networking. That means learning effective approaches to virtual networking can pay ongoing dividends to any writer… now and in the future.

How to Be Everywhere in Your Niche

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

Marketing with Purpose – Figure out the Why of Your Marketing

Stop choosing marketing strategies for your web-writing business because you feel like you “should” do them. Start marketing with purpose instead.

Expand Your Services to Existing Clients for an Income Boost

When you expand your services to existing clients, you’ll land more projects with less effort… and see a big boost to your web-writing income.

The New Authority Builder Few Web Writers Use

Podcast marketing is a new authority builder for web writers. And you don’t even need your own podcast to benefit from this new media trend.

How to Stockpile Content for a Rainy Day

For your freelance business, it helps to create future content when you have a little extra time. This can help you be more consistent in your outreach.

Define Your WIIFM as a Web Writer

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

This Email Has Landed Me a Ton of Writing Work (Steal It!)

When you want to drum up writing projects quickly, you can use this incredibly simple tactic. Here are 2 options you can “steal” to fill up your pipeline.

How Event Marketing Can Boost Your Writing Fees

Help your clients land new customers or increase your own client base with mini-event marketing. You’ll earn great fees while have a good time.

Why You Need a Great Email Newsletter for Your Writing Business

Do you have a great email newsletter for your writing business? Email newsletters are a powerful marketing tool and a natural fit for writers.

Defining Your Own Unique Selling Proposition to Attract Clients

Defining your unique selling proposition helps you make connections with people you’ll enjoy working with and who’ll go out of their way to work with you.

9 Tips to Take You From Zero Experience to Polished Samples… Fast

Do you worry about clients requesting to see samples of your work. Start building a portfolio of polished samples even if you haven’t landed a client.

3 Ways to Grow Your Client Base with Podcasting for Business

73 million people tune into at least one podcast per month. Some are your ideal clients. Find out how to use podcasting for business to attract clients.

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