Make A Great Living with These In-Demand Careers in Writing…
Whether you want to do freelance work from home, be a full-time staff writer for a company, or write exclusively for yourself, there’s never been a better time to be a writer. It all starts with copywriting, which we break down into three major careers in writing:
Click the links above or below to explore these specialties, or visit the AWAI copywriting training catalog to see what we offer in each of the areas.
Tap into the massive direct-response copywriting world
Publishers, consumer product companies, non-profits and others count on direct-response copywriters get people to take a specific, measurable, action.
Get creative with web and content writing jobs
To survive online today, companies need to continually publish online content, emails, white papers, case studies, and more to attract prospects.
Become a B2B (Business-to-Business) copywriting expert
Businesses that sell products and services to other business (B2B) are anxious to find skilled copywriters who understand what it takes to generate leads and sales.
After teaching aspiring writers how to build successful writing businesses for nearly 20 years, we know exactly how to get you into the top writing careers so you can find the perfect fit for your skills and interests.
Featured direct-response copywriting programs
The Accelerated Program for Seven-Figure Copywriting
Introducing You to All Aspects of the Industry
Discover a fun, satisfying, lucrative career writing promotional letters for the $2.3 trillion direct-response industry. These letters earn millions of dollars for the companies that send them — and those companies pay handsomely for a skilled copywriter (you!) to write them.
The Professional Writers’ Alliance
A Professional Association Just for Direct-Response Industry Writers
Become a member of this exclusive community strictly for writers who want to master the exciting and lucrative art of persuasive writing — and advance their careers in a real and meaningful way.
The Masters Vault: Billion-Dollar Secrets from the Legends of Copywriting
Take Your Copywriting to a Higher Level
This program reveals much deeper, more sophisticated writing techniques… techniques that will help you connect with your readers in a more powerful way. Your writing will become more irresistible. You’ll make more sales for your clients. And you’ll command higher fees as a result.
Featured programs for web copywriting and other online content projects
The Digital Copywriter's Handbook
Your Complete Guide to Writing Web Copy that Converts
Web copywriting expert Nick Usborne — web-copy consultant to companies like Microsoft, Yahoo, Disney, America Online, and The New York Times — presents his proven 3-step process for crafting spellbinding Web copy that can increase any online business’s profits in no time!
Digital Copywriter
Training, Templates and Tools for Web Writing Success
If you’re interested in web copywriting, this is the community for you! It’s a place for web writers at very different career stages to interact, share experiences, answer questions, network, vent frustrations, and generally make the web-writing path to financial freedom as enjoyable and fulfilling as possible, by being surrounded by like-minded writers.
Email Copy Made Easy
How to Write More Persuasive Emails That Get Opened, Get Read, and Get Click-Throughs
Email is still one of the most profitable marketing tactics for thousands of companies, and they need someone to write an email series for every product they launch … every new email list they create … and every new affiliate offer they want to promote. Learn how to make a lucrative living just by writing email copy.
Featured B2B copywriting programs
Modern B2B Copywriting
AWAI’s program tailored to the needs of the business copywriter
B2B copywriters help businesses sell their products and services to other businesses, rather than to consumers. B2B companies are often desperate to find skilled copywriters who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer. Learn how to break into this lucrative market.
B2B Writers International
Your Complete Resource for Making More Money as a Top B2B Copywriter
Whether you need business basics or advanced marketing strategies, advice on landing and working with clients, or a project-pricing guide, it’s here. As a member of this professional community, you’ll get instant access to business-building essentials including a library of daily articles, live webinars from B2B experts, and much, MUCH more!
Crash Course in B2B Content
Dive Into An Ocean of Opportunity By Becoming a B2B Content Writer
B2B firms have found that content marketing is a proven way to win market share and attract new prospects. And for that, they need B2B content writers. How much content do they need? There are some 5 million B2B firms in North America, and the Content Marketing Institute reports that 86% of all B2B firms are using content as a part of their marketing … with 55% of companies saying they’ll be spending more on content in the future. Discover how you can tap into this demand.
Other satisfying careers in writing…
Speech Writing Success!
The Craft and Business of Speech Writing
Learn from speech writing expert Colin Moorhouse how you can launch a lucrative career as a highly paid, in-demand speechwriter.
Secrets of Becoming a Publicist
A simple, step-by-step guide to boost your income and enjoy the satisfying and exciting, public-relations lifestyle this year
Enjoy the exciting and satisfying lifestyle of a professional publicist, and all the perks that come with it!
How to Build, Write, and Grow Your Own Money-Making Websites
Take Advantage of the Incredible Power and Potential of the Internet.
Learn how to write an information website in your spare time and earn $1000, $3000, even $5000 a month in passive income.
Grant Writing Success
Opening the Door to Financial Opportunity
Help the thousands of organizations out there that depend on grants for their very existence, and get paid very well for it!
The Pro Resume Writer Program
How to Write a Resume That Gets Results!
Start earning a freelance income almost immediately. Discover how to launch and run your new professional resume writing business today from your kitchen table.
How to Make Money as a Social Media Marketing Expert
Master the ins and outs of this marketing phenomenon and put yourself on the cutting edge of web marketing.
Everything you need to know to become a social media marketing expert, as well as four different ways to make money using that expertise.
Free Information on Making a Living as a Writer
How Writers Can Earn Up to $300 an Hour Telling Stories
September 18, 2024 (04:08:33 am)
Picture for a moment… You’re looking for a water filtration system for your kitchen. Just the right one. After all, they’re an expensive investment, often $500-plus. Some sit under the sink and need to be hooked up… Some sit on top of the counter but take up valuable space… Some filter certain things out, and others use a different type of filtration system to protect you against other contaminants. Because this is costly and will be used daily, you want to make the best choice. So, you do your research. You look at the features of each type of system. How it works. What it protects you from. Which doctor or professional endorses it. Eventually, you’ve narrowed your options down to two brands. But how do you decide?
New Writer and Don’t Know Where to Start? Do This…
September 13, 2024 (04:20:58 am)
Today, however, new and aspiring copywriters don’t have it so easy. Because the path isn’t as clear-cut as it was 20+ years ago. Nowadays, the options are endless! You can choose to write sales letters… do SEO copywriting… write chatbot scripts… focus on case studies or white papers… social media… and more. And while this is great because there’s so much opportunity… The downside is that it can be overwhelming and keep you from choosing. Instead, you end up spinning your wheels and not making any real progress toward your dream of the writer’s life. That’s why Guillermo wants to help out — and give you a simple path to follow.
40 Booming Niches for B2B Copywriters in 2024
September 12, 2024 (04:10:24 am)
Despite the lingering aftereffects of the pandemic and the burden of inflation, there are many good things happening during these challenging times.
A Hot New B2B Project You Should Know About
September 10, 2024 (04:15:11 am)
Recently, Lisa started to get questions from some copywriters in her B2B Writers International group about how to price a new kind of project they were being asked to take on. A couple were small projects that were easy to price. But a couple were much bigger in scope. It wasn’t until the third such request that she realized there might be something going on… a new trend in the market that spelled opportunity for B2B content writers.
Five Million-Dollar Copywriter Moves You Can Master by Binge-Watching Bridgerton with Your Bestie
September 04, 2024 (04:29:34 am)
Here are five million-dollar copywriter moves you can master by binge-watching Bridgerton with your bestie.
Getting Writing Advice from a Fighter Pilot
August 30, 2024 (12:05:22 pm)
When Kathleen was recently forced to attend a motivational speech at her day job, she was prepared to zone out... she didn't need an overpaid sports figure to motivate her to do her job. Then the speaker was introduced as a former Air Force Fighter Pilot and Lead Solo Thunderbird Pilot. She was intrigued.
Build Your Freelance Digital Copywriting Business by Focusing on 3 Different Project Types
August 29, 2024 (04:17:19 am)
Nick Usborne shares three project types that have served him the best over the last few decades.
