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Find Your Ideal Copywriting Coach in Five Easy Steps
March 21, 2011 (09:19:16 am)
Rebecca Matter shares why finding the ideal copywriting coach can make all the difference – and how to find them in five easy steps.
Thirteen Ways, Courtesy of Copywriting Legend Eugene Schwartz, to Increase Your Reader's Desire
February 28, 2011 (05:35:21 am)
John Wood share how copywriters can increase their reader’s desire, including thirteen ways courtesy of copywriting legend Eugene Schwartz.
Writing Great Copy: Where Do You Start?
February 21, 2011 (05:35:50 am)
Bob Bly discusses writing great copy and gives tips on where to start.
What Gives? Is Copywriting Dream-Easy Or Head-Scratching Hard?
November 11, 2010 (10:47:25 am)
Mindy Tyson McHorse explains how Bootcamp helps aspiring copywriters to overcome the hurdles of getting started as a copywriter and start living the writer’s life.
The Ultimate Headline Secret
October 25, 2010 (05:54:31 am)
Ted Nicholas reveals a very successful headline technique that he invented and developed.
3 Quick-and-Easy Tips for Writing "Chatty" Copy
September 20, 2010 (08:58:55 am)
Jen Stevens gives easy to implement tips on writing conversational copy.
I Have Nothing To Say, But Don’t Quote Me
September 06, 2010 (05:45:44 am)
Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How to Take Somebody Else's Good Idea and Make it Your Own — Legally
May 17, 2010 (05:36:35 am)
Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.
The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
Is "Too Easy" Killing Your Copy?
May 05, 2010 (10:59:24 am)
Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
3 Ways to Get Writer’s Block Out of Your Life Permanently
January 18, 2010 (02:07:08 pm)
Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.
Benefits That Sing and Soar – In Five Simple Steps
November 02, 2009 (09:27:54 am)
Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.
Empty Pages
October 12, 2009 (05:37:57 am)
Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.
The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
May 18, 2009 (11:47:59 am)
AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
April 07, 2009 (02:44:17 pm)
Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.
How to Find a Copywriting Mentor
December 15, 2008 (08:10:50 am)
Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.
How to Write Catalog Copy So a Client Wants to “Buy” You
November 18, 2008 (12:02:03 pm)
Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.
Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)
Discover the names and websites of 30 top mailers in the catalog industry.
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