Advanced Copy Technique: Why Lowering the Price of the Product Isn’t the Answer
August 07, 2017 (06:17:39 am)
Most companies have a tendency to want to lower the price of their product or service. As the copywriter, you should show them what to do instead.
Banish Writer’s Block for Good
July 31, 2017 (06:21:59 am)
Use these five proven tricks developed by an award-winning novelist to banish writer’s block for good.
Five Tips to Accelerate Your Health Copywriting Career and Your Income
July 24, 2017 (06:32:52 am)
Use these five proven tips to accelerate your learning curve as a health copywriter and watch your income soar. And you’ll have successes more often.
What Clients Look for in a B2B Copywriter
July 17, 2017 (06:13:51 am)
One of the easiest ways to create recurring monthly writing income is to become a B2B copywriter. Here are six foolproof guidelines for getting started.
How to Get Your Prospect to Say Yes to Your Offer
July 10, 2017 (06:44:55 am)
Every prospect reading your sales letter is having an internal conversation on whether to pull out their wallet or not. Here’s how to get them to say yes.
Watch These Clues Closely — You’ll Know You Are Onto Something Big
July 03, 2017 (06:16:31 am)
Being a great copywriter isn’t just about being a good writer. It’s about coming up with good ideas. Use these clues to help you come up with a Big Idea.
The Difference Between Good Sales Copy and Bad
June 26, 2017 (06:12:33 am)
Use this 12-question checklist from legendary copywriter Clayton Makepeace to determine whether you’ve written great sales copy.
How Binge-Watching Netflix Shows Can Help You Capture Your Prospect’s Undivided Attention
June 19, 2017 (06:26:38 am)
If you’ve ever binge-watched Netflix, you know how much time you can spend watching TV. Use that same concept to get prospects to binge-read your letter.
12 Ways to Work a Room and Land More Writing Assignments
June 12, 2017 (06:12:31 am)
You’ve heard it before, you can get clients by attending networking events. And if you use these 12 tips for working the room, you’ll make it worthwhile.
Know Your Audience and You’ll Nail the Right Headline
June 05, 2017 (06:29:41 am)
When you know your audience, you can craft eye-catching headlines that work. Learn the NEW way to write winning headlines and game-changing subject lines.
How You Answer This Question Determines the Fate of Your Big Idea
May 29, 2017 (06:35:50 am)
Writing a sales letter is easy. The difficult part is coming up with the Big Idea. Answering this question will determine the strength of your Big Idea.
Four Strategies to Get Unstuck When Writing Headlines
May 15, 2017 (06:04:23 am)
Every copywriter gets stuck trying to write strong headlines but these four proven techniques will get you unstuck — fast.
Why You Need to Know about the Dark Side of Email Marketing
May 08, 2017 (06:21:33 am)
How do you ensure your email sales copy reaches a customer’s inbox and isn’t marked spam? Best-selling author James Veitch talks spam in an epic TED Talk.
What Law Books Could Teach a Copywriter
May 01, 2017 (06:43:11 am)
The best way to use proof elements in your copy is to follow the “Persuasion Chain” technique, created by A-list copywriter John Forde.
The Income Secret AWAI Has Known for 20 Years
April 24, 2017 (06:40:59 am)
Low-paying jobs have become the new norm in America but you can escape this altogether by pursuing a career as a well-paid and well-trained copywriter.
This Niche is Growing Giving You the Chance to Earn Handsome Fees as a B2B Copywriter
April 17, 2017 (06:43:54 am)
There are different copywriting niches you can pursue, but B2B isn’t one you should overlook, because the jobs and the fees make it worthwhile.
This is One of the Best Writing Tools for Determining Short vs. Long Copy
April 10, 2017 (06:29:47 am)
A-list copywriter Bob Bly created one of the best writing tools to help you determine whether the length of your copy should be long or short.
Here’s How to Generate Steady Income Writing for Information Publishers
April 03, 2017 (06:58:44 am)
Information publishing expert Dan Kennedy shares how you can turn what a client needs next into steady income.
Graffiti Artist Reveals Secret to Successful Copywriting
March 27, 2017 (06:46:39 am)
Graffiti artists have a lot in common with successful “A-list” copywriters, starting with their keen sense of curiosity.
These 12 Copywriting Projects Can Make You Unbelievably Rich
March 20, 2017 (06:56:44 am)
When you know how to write the 12 most in-demand copywriting projects, your income can rapidly soar.