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Make Your B2B Copywriting "Lean" into Persuasion

B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.

How to Break Into B2B Email Copywriting

Writing email copy for B2B companies is an enormous opportunity for freelancers today. Just follow the step-by-step plan outlined by B2B Expert Steve Slaunwhite and you can do very well.

WANTED: New and Eager Writers for Special Training

Practice Assignment: Write a Sample of This Short-Copy B2B Project

Practice is a good way to improve as a B2B copywriter. Follow the project details to do this practice exercise, using tips about this B2B short-copy gig.

Calling All Armchair Detectives… Puzzle Lovers… and Curiosity Seekers: Discover the “Hidden Gem” of the Writing World

You may be a good fit for this high-paid writing specialty. Here are six clues to find out. Plus, discover why this project is the cornerstone of a B2B marketing campaign.

Achieve Your B2B Copywriting Goals by Doing This Every Single Day

Use this software industry technique to hit every one of your B2B copywriting goals this year, without herculean effort. It all starts with optimizing for the starting line rather than the finish line.

Your Roadmap to Conquer Mediocre B2B Content

The world is littered with mediocre, or worse, “good enough” B2B content... presenting an “awesome opportunity” for B2B writers to lead reluctant companies away from safe, “done by everyone else” copy into a world where compelling content drives views, trust, and ultimately sales.

Practice Assignment: Write a Sample of This Short-Copy B2B Project

Practice is a good way to improve as a B2B copywriter. Follow the project details to do this practice exercise, using tips about this B2B short-copy gig.

An SEO Checklist for Your B2B Copywriting Website

Most people simply assume that SEO is ridiculously complicated and super expensive as well. The truth is that for a "normal" freelance website, the whole SEO process is pretty simple if you understand Google’s algorithms. Use our checklist to hit the high points.

Thriving as a B2B Copywriter — Even Now!

As B2B companies try to stabilize from the impact of the pandemic, they need marketing communications for prospects and customers. Here are 7 in-demand projects.

Take Control of Your B2B Copywriting Schedule

If you’ve ever wondered why you didn’t get your daily list done, you don’t want to miss this advice to take control of your B2B copywriting schedule.

Top-Paying B2B Copywriting Gigs in a Down Economy

What are top-paying B2B writing gigs in this changing economy? Steve Slaunwhite lists 7 opportunities to make good fees writing for 5.7 million B2B clients.

Take the (Boringly?) Easier Path to Six-Figures as a Writer

You can enjoy what you do and earn good fees as a writer. If you thought this industry was too boring or technical, now’s the time to give it another look.

30 Thriving Niches for B2B Copywriters in 2020

Succeed faster as a B2B writer when you focus where demand is highest. Check out 30 thriving niches where you can look for writing jobs in the B2B market.

How to Get B2B Copywriting Clients… and Why You Should

B2B companies are willing to pay good fees because hiring a skilled copywriter is a solid business investment. Learn about this huge market for writers.

Congrats to the $5,000 Winner From The Ultimate White Paper Mentorship Program

The results are in … and while all the submissions were of high quality … there can be only one winner: Kristen Stelzer earned a $5,000 check from AWAI for her winning white paper.

10 Favorite Writing Tools for Productive B2B Copywriters

These 10 favorite writing tools for B2B writers keep you focused, monitor your grammar, and much more. Boost your productivity by trying one or two today.

5 Productivity-Boosting Tips for B2B Copywriters

Boost productivity in your B2B copywriting business with five can’t-fail tips to keep you focused while working from home.

What Working with Expert Gordon Graham Taught Me about Writing White Papers

Working on a project with expert Gordon Graham taught Steve Maurer many lessons and added a skill to his toolkit. See if this new skill is for you, too…

How Big Is the Opportunity for White Papers?

White Papers are ideal for describing B2B offerings that are new, complex, or expensive. Here are seven reasons why writing them is a huge opportunity.

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