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Want B2B Freelance Success? Ask a Different Question
November 26, 2020 (08:00:55 am)
To those of you who worry from one month to the next if you’ll have enough client work to pay the bills… What if you shifted your mind (and actions) by asking a different question? You can have B2B freelance success with a steady stream of well-paying clients… Just ask.
Make Your B2B Copywriting "Lean" into Persuasion
November 19, 2020 (08:00:27 am)
B2B copywriting has a unique challenge… it has to persuade people with different roles and different goals. That’s why it’s important to understand what drives both an operations manager and a CEO to make a purchase decision. And to create copy that speaks to each one.
Scaffold Your Way to B2B Freelance Copywriting Success
November 12, 2020 (08:00:09 am)
To achieve B2B freelance success, you know you need to acquire the right skills to do the work… but there are a few other steps you can take that will accelerate your success and support your business.
Moving from In-Person to Online Marketing in 6 Questions
November 05, 2020 (08:00:28 am)
When you’re used to marketing face-to-face, this COVID-created online marketing world can seem daunting. But if you ask yourself these six questions, you’ll create an online marketing presence that will more than make up for those lost in-person events.
How to Break Into B2B Email Copywriting
November 04, 2020 (06:06:40 am)
Writing email copy for B2B companies is an enormous opportunity for freelancers today. Just follow the step-by-step plan outlined by B2B Expert Steve Slaunwhite and you can do very well.
Why B2B Marketers Are Desperate for Copywriters With This Specific Skill
November 03, 2020 (03:00:02 pm)
If you want to be a B2B copywriter, you must know how to write emails for clients
Everyday B2B Writing Prospects You’ve Probably Never Thought About
November 03, 2020 (06:19:51 am)
B2B is all around you. For any everyday activity you can think of, there are many B2B opportunities behind it. Here’s how to identify them… and what they mean to freelance writers.
Using Email Courses as Lead Generation for Your Writing Business
October 29, 2020 (08:00:15 am)
Many freelance copywriters achieve their income goals using effective lead generation. Find out how email courses are effective, fun to write, and free up your time for more active marketing techniques.
3 Ways to Ensure Your B2B Freelance Business Gets Paid
October 22, 2020 (06:05:24 am)
Though it is very rare for a B2B freelance client not to pay you, because it is a risk to your business, you should protect yourself from even the possibility. Here are three ways to do so.
Two Key Lead-Generation Projects Can Earn You $2,000 or More
October 15, 2020 (08:00:40 am)
How do you help your client bring in new customers, unfamiliar with their brand? You establish authority and show them how the product has helped other customers — with two key lead-generation pieces.
Why You Must Talk Money Before Sending a B2B Proposal
October 08, 2020 (06:57:59 am)
Don’t blow it by being shy about The Money Talk. Bring it up naturally and position it to highlight your value before you submit your B2B client proposal.
How One B2B Copywriter Tripled Her Income by Saying “No”
October 01, 2020 (06:21:22 am)
One B2B copywriter was able to triple her income within a six-month period by instituting these five strategies into her business decision-making.
Get the Benefits of a “Rock Star” Sales Letter Writer — as a B2B Content Writer
October 01, 2020 (06:08:28 am)
You can still make an outstanding income as a writer without ever writing a project that’s more than a few pages.
Achieve B2B Freelance Success Using This 3-Step Formula
September 24, 2020 (06:31:50 am)
The amount of advice for how to succeed in business can be overwhelming. And contradictory. But if you always put any advice into this three-step formula, you’ll always have a framework for B2B freelance success.
Grow Your B2B Client Work Even in an Uncertain Economy
September 17, 2020 (09:00:49 am)
Whether it's a severe recession like we had in 2008 or the global pandemic of this year, outside forces can impact our freelance writing businesses. It can be hard to look past tomorrow or next week, but it is possible to grow your B2B client workload during uncertain times.
Pitch Like a Journalist to Find B2B Freelance Copywriting Success
September 10, 2020 (08:00:59 am)
Use this technique from journalism to let B2B copywriting clients hear what you can do for them… and set yourself up for B2B freelance success.
How to Discover Better LinkedIn B2B Leads with This Checklist
September 03, 2020 (08:01:58 am)
Save time and zero in on the prospects you really want to work with by implementing a checklist that lets you qualify LinkedIn leads and focus on those who are most likely to result in a beneficial partnership.
B2B Expert Steve Slaunwhite: My Biggest Copywriting Goof
September 01, 2020 (06:34:55 am)
B2B writing has been expert Steve Slaunwhite’s specialty for 25 years. But when he first started out, he made a mistake he’s never forgotten. Here’s his advice on what you should do instead.
25 Lessons I Learned from 25 Years as a Freelance Writer
August 31, 2020 (06:22:38 am)
Steve Slaunwhite’s “lucky break” led to a lucrative career and a variety of in-demand projects and high professional fees. Here are 25 lessons from his long career as a B2B writer.
A 3-Pronged Approach to Finding B2B Writing Clients on LinkedIn
August 27, 2020 (08:13:04 am)
Even if you’re already using LinkedIn to connect with B2B writing clients, you’re probably still under-using this valuable tool. Read on to increase LinkedIn’s value with a three-pronged strategy for getting clients on LinkedIn.