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Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

Digging Deep for Your “Why”

Do you know what your “why” is? It can be your guiding star and help you shape a writing career — and lifestyle — that makes you happy. Katie Yeakle has the questions you need to ask yourself…

How to Improve the Clarity of Your Writing

Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

How "Structural Priming" Will Make You a Better Copywriter

Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.

At Least 10 Books Every Copywriter Should Read – Twice

John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.

Are You a Newbie or an “Experienced Newbie?”

You bring a lot to the table as a copywriter, even as a beginner. Here’s how to examine your unique skills and nip self-sabotaging internal dialogue in the bud. Do this simple exercise to discover what you have to offer clients right now.

Use These 7 Editing Tips to Make Any Copy Stronger

Copyediting is the art of making sure the copy works — that it’s effective, polished, and will achieve its goals. Here are seven tactics you can use to improve any copy and take it from good to great.

5 Fears Writers Have in Common and 5 Steps to Move Past Them

Everyday fears and self-doubt can hold you back from the writer’s life you seek. Learn from the five fears and daily habits of a world-famous choreographer and author. Then follow five steps to build a career you love.



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