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Show Your Expertise with a Curated Newsletter
September 30, 2020 (06:11:50 am)
Thinking of launching an email newsletter, but feel overwhelmed by the content creation you’ll need to do? Launch a curated newsletter instead.
Writing a Reader-Focused Newsletter - 5 Approaches that Work
September 02, 2020 (08:00:25 am)
Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.
20 Essential Email Marketing Stats Copywriters Need to Know
April 08, 2020 (09:00:17 am)
These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.
The Case Against Being “Nice” In Your Email Copy
August 13, 2018 (06:31:48 am)
Do you have to be “nice” in your email copy and tell customers what you think they want to hear? Get the low down on how being a “nice guy” and refusing to be honest, can potentially cause your list a lot of pain and suffering.
Writing an Indoctrination Series for Your Clients
March 07, 2018 (06:51:59 am)
An indoctrination series is an email sequence that new subscribers receive to help them get to know, like, and trust you.
7 Ways to Avoid Email Misinterpretation
June 27, 2012 (06:41:16 am)
Christina Gillick provides some great tips to make sure the message of your email is received the way it should be.
16 Tips on How to Write Email Subject Lines that Compel Readers to Open and Read Your Email
February 20, 2012 (06:18:20 am)
John Wood helps you create the pre-headline that will get prospects to the headline, the email subject line.
Writing Short, Powerful Emails That Inspire Action
December 15, 2010 (09:36:02 am)
Roy Furr shares why writing short emails is one of the most useful skills he’s picked up as a writer, and some secrets that will help you write effective emails.
7 Subject Line Formulas Guaranteed to Boost Your Email Open Rates
September 22, 2010 (02:10:36 pm)
Cindy Cyr gives you seven formulas you can use to boost your email open rates, to make sure your emails get read.
Safelist Marketing: An Affordable Marketing Option Or a Huge Waste of Time?
July 30, 2008 (08:44:44 am)
AWAI Staff Writer John Wood explains the term “safelist” and whether or not you should use them in your email marketing strategy.
Zero Resistance Writing
April 23, 2007 (09:53:49 am)
Matthew Furey shows you how to write better and more authentically.
Proven Formula for Writing Winning E-Mail Sales Letters
November 19, 2001 (10:08:44 am)
Bob Bly details his formula for writing successful sales letters for email campaigns.
