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Direct response dead?!? Not even close…

Content marketing is on the rise, but that doesn’t mean direct-response copywriting is dead. See how the two work together to make sales.

How to Use Direct Messaging for Social Media Marketing Success

Social media is a great place to attract attention with public posts AND it can be an effective way to continue the conversation with direct messaging.

Nine Sure-Fire Ways to Optimize Content for Voice Search

Voice search is a growing factor for writers who do search engine optimization. See how you can make sure you’re content is showing up for voice search.

The Case Against Being “Nice” In Your Email Copy

Do you have to be “nice” in your email copy and tell customers what you think they want to hear? Get the low down on how being a “nice guy” and refusing to be honest, can potentially cause your list a lot of pain and suffering.

Using Stories in Marketing: How to Find and Tell Great Stories

Using stories in your marketing makes your message more memorable, more compelling, and more credible. But where do you find great stories?

4 Things I Absolutely Love About Being an Online Copywriter

Real freedom comes from doing work you love. Nick Usborne found it in a market that keeps getting bigger and better every year.

Practice Assignment: Write 83 Words of Online Copy

Practice is the best way to get started, and get better, as an online copywriter. Here’s the chance to do a practice assignment, using tips from a master.

A 5-Step Deep Review Process for Stronger Writing

Do you use a deep review process to punch up your work, making it as strong as possible before you turn it in? Try this 5 step deep review process.

Writing an Indoctrination Series for Your Clients

An indoctrination series is an email sequence that new subscribers receive to help them get to know, like, and trust you.

Offer Professional Site Audits to Land Clients

Doing professional site audits gives you a way to connect with new clients, establish your expertise, line up new work… and get paid for the whole process.

5 Content Upgrades Web Copywriters Can Use to Generate More Leads

You can use a special kind of free giveaway to increase your lead generation success. Find out what content upgrades are and how they work.

How the Role of an Online Content Writer Has Changed — Sort of…

Despite changes in how people use the Internet, the role of an online content writer is still to provide content that is easy to find and useful to read.

5 Ways to Land SEO Content Writing Projects, Even If You’re New

When you’re first starting out, finding SEO content writing projects can be frustrating. But don’t worry. These 5 proven techniques will get you started.

Finding Marketing Stories in Your Everyday Life

Stories are a fast way to connect with your audience and earn their trust. Here are four steps to finding and using marketing stories in your writing.

Make Google’s Job Easier: Tips to Get Your Blog Noticed

Nobody will see your blog unless you do a few key things to get your blog noticed. These eight tips will make your blog more easily found by search engines

A Low-Stress Approach to Link Building

If you want a website to start climbing in the search engine rankings, then it’s essential you have backlinks. Low-key link building can help.

A 9-Step System for Using Facebook for Self Promotion

Facebook Live: learn how to use this social media tool to build your web-writing business by producing consistently good videos for your audience.

Improving Time on Site Metrics for Your Clients

Digital marketers are almost always happy about improving time on site metrics. Learn 3 ways you can deliver this result and more sign ups, too.

Use the Magic of Fairy Tales to Create Powerful Online Copy

The elements that go into creating a classic fairy tale can also help you write stronger online copy. See how when you click through.

4 Easy Ways to Get to Know Your Target Audience Better

Get to know your target audience—their pain points, their worries, their problems. Use these four easy-to-access resources to get the job done.

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