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How Do Your Clients Measure Success?
February 14, 2019 (09:53:50 am)
Do you know how your clients really measure success? It might not be sales, leads, or new clients. To get it right, it pays to do your homework!
Selling Yourself to B2B Marketing Directors
February 07, 2019 (09:10:57 am)
When you understand what’s important to the marketing directors of B2B companies you want to write for, it’s easier to get them to hire you.
Why a CRM Is Useful for Freelancer Copywriters
January 31, 2019 (07:31:55 am)
Do you need a customer relationship management tool for your freelance copywriting business? Here’s when a CRM can be useful.
Find Your Next B2B Copywriting Client Here
January 24, 2019 (09:30:40 am)
Whether you’re looking for your first B2B copywriting client, or one more to fill up your schedule, this strategy makes it easy.
How to Proofread Your Copy and Make It Shine
January 17, 2019 (10:51:50 am)
Use this three-step method to proofread your copy and make it shine.
How to Position Yourself as a B2B Social Media Expert
January 10, 2019 (06:29:58 am)
Follow these six easy steps to demonstrate your expertise as a B2B Social Media Expert. It’s a great way to attract new B2B clients!
3 Ways to Respond to Requests for Lower Copywriting Fees
January 03, 2019 (08:27:54 am)
When a potential client asks you to lower your copywriting fees, try one of these strategies instead.
How to Differentiate Yourself as a B2B Copywriter
December 27, 2018 (08:13:49 am)
The specialized skills you have as a B2B copywriter are only the first step in differentiating yourself. Here’s a 3-step process to help you stand out as unique.
Five Ways to Land B2B Copywriting Clients using Twitter
December 20, 2018 (08:42:36 am)
Although it’s not the largest social media platform, Twitter provides excellent opportunities to find and land B2B copywriting clients.
Attracting the Right B2B Clients with Loglines
December 13, 2018 (09:06:42 am)
The logline is a script-writing tool that’s perfect for attracting your ideal B2B client. Here’s how to apply this handy formula.
The Key First Step for Every Copywriting Project
December 06, 2018 (08:40:44 am)
You’ve landed a prime copywriting project. But before you dive into the writing, there’s a key step you need to take first to make writing faster and easier.
What to Do When Your Copywriting Client Goes Silent
November 29, 2018 (08:26:48 am)
It’s disconcerting when a copywriting client goes silent in the middle of a project. Here’s what to do so you make the best of an awkward situation.
How to Take Time Off as a Freelancer
November 22, 2018 (09:27:46 am)
When you’re a freelancer, there’s no paid time off. So, how do you juggle your need for time away from your business and keeping your clients happy?
7 Tips to Shorten Copy without Losing Impact
November 15, 2018 (09:23:33 am)
What do you do when the copy you wrote is too long to fit the available space? Here are seven tips to shorten your copy without losing impact.
Your First B2B Writing Project: 10 Success Tips
November 08, 2018 (07:45:17 am)
Congratulations! You’ve landed your first B2B writing project. Here are 10 tips to help you complete it successfully so your client sings your praises.
What to Do When a Prospect Already Has a Go-To Copywriter
November 01, 2018 (09:15:22 am)
When a client tells you they have a go-to copywriter or they work with an ad agency, don’t give up! Here’s why…
How to Boost the Strength of Your B2B Writing Portfolio
October 25, 2018 (09:50:27 am)
Want a B2B writing portfolio that shows off your skills and gets the attention of your ideal clients? Here’s an easy way to do just that!
How to Write B2B Scripts (Part 2)
October 18, 2018 (07:05:17 am)
Writing scripts for B2B companies takes a slightly different approach. Here’s what you need to know to do a great job on these fun and lucrative projects.
How to Get B2B Scriptwriting Work (Part 1)
October 11, 2018 (07:09:49 am)
Writing scripts for B2B companies can be a lot of fun, and lucrative, too. But getting those gigs requires a slightly different approach. Here’s how to do it.
7 Reasons Not to Discount Your Copywriting Fees
October 04, 2018 (07:21:53 am)
When you discount your copywriting fees, you sell yourself short. Here’s why you should be raising — not lowering — your fees.