Define Your WIIFM as a Web Writer
November 13, 2019 (08:05:37 am)
If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.
Make Great Money Writing Any of These 5 Short-Form Copy Web Pages That Are in High Demand
August 29, 2019 (06:00:56 am)
Discover the details of the five in-demand web pages marketers need your help with, and how much you can charge to write each one.
Your Web-Writing Business Isn’t a Drive-Thru, So Stop Being an Order-Taker
August 28, 2019 (08:04:06 am)
When your clients hire you, they are paying for your expertise. So start presenting yourself as an expert consultant. Use these 7 tips to start.
A 4-Part Strategy for Copywriters Who Want More Referrals
July 17, 2019 (08:10:25 am)
Would you rather grow your copywriting business by cold calling strangers or by having conversations with warm prospects who have been referred to you?
How Your Good Web-Writing Clients May Be Holding You Back
June 19, 2019 (08:00:46 am)
Going from good clients to great clients means first recognizing that there are clients out there who are a better fit. Here’s how to update your mindset…
Defining Your Own Unique Selling Proposition to Attract Clients
May 15, 2019 (07:00:23 am)
Defining your unique selling proposition helps you make connections with people you’ll enjoy working with and who’ll go out of their way to work with you.
How to Beat Writer's Block Even When You Don't Feel Like Writing
April 24, 2019 (10:00:09 am)
These four strategies to beat writer’s block have proven effective for other writers. Give them a try and learn to write even when you don’t feel motivated.
7 Steps to Turning in Work Clients Love
March 27, 2019 (03:16:35 pm)
You get hard to land a project. And when you finally do, that’s when the real work begins. Use these seven steps for turning in work your clients will love
How Making a “Top 3” List Both Morning and Night Can Improve Your Writer’s Life
February 27, 2019 (07:43:51 am)
Do you use to-do lists? Do they leave you feeling overwhelmed? For a more productive day, try this morning and night approach using Top 3 lists.
How to Use Direct Messaging for Social Media Marketing Success
August 22, 2018 (06:51:25 am)
Social media is a great place to attract attention with public posts AND it can be an effective way to continue the conversation with direct messaging.
Hosting a Local Live Event for Leads
July 18, 2018 (06:32:45 am)
Host your own local live event to deliver high value to hot prospects. Michele Peterson shares her own experience with this marketing strategy.
5 Creative Ways for Saying Thank You to Your Clients
June 27, 2018 (02:39:14 pm)
Saying thank you to your clients is more than just polite. It builds relationships and can help keep your clients coming back to you with new projects.
A Lead Generation Landing Page for Your Web-Writing Business
May 23, 2018 (02:53:51 pm)
What if you could start attracting clients even before your professional website is ready to launch? You can with a lead generation landing page.
Good Client Follow Up: The Secret to Landing More Clients
April 25, 2018 (06:00:56 am)
Eighty percent of freelance writers make a critical mistake when it comes to landing clients — they don’t practice good client follow up.
3 Surprising Benefits of Being Your Own Best Client
March 14, 2018 (02:06:48 pm)
When you’re building your business, it’s easy to overlook your most important client — you! Discover the benefits of being your own best client.
How Web-Writing Colleagues Can Help Your Business
February 21, 2018 (06:17:29 am)
Developing relationships with other writers is a good thing. Think of them as web-writing colleagues, not competitors. They can make your business stronger
Success Mindset: Why NOT Setting Goals Can Mean More Success
January 17, 2018 (06:42:54 am)
Most of us set goals as a way of measuring and obtaining success. Imagine visualizing your goal this year - as something you've already achieved, or in the process of achieving - rather than something not yet attained. Find out what Michele Peterson has to say about NOT setting goals in 2018.
5 Content Upgrades Web Copywriters Can Use to Generate More Leads
December 27, 2017 (06:01:28 am)
You can use a special kind of free giveaway to increase your lead generation success. Find out what content upgrades are and how they work.
How Bundling and Creating Package Deals Can Increase Your Revenue
November 29, 2017 (07:10:56 am)
Creating package deals is a good way to earn more money per project. But there’s a secret to bundling so you hel your client without hurting yourself.
You Can Increase Client Referrals by Asking 3 Simple Questions
October 25, 2017 (06:50:56 am)
A simple way to increase referrals. Even in today’s age of automated lead generation, most businesses say they get their best customers through referrals.