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B2B Micro-Moment Search: Attracting B2B Buyers

Many B2B buyers perform a micro-moment search before they buy. Here’s how to capitalize on the opportunity to get their attention early in the buying cycle.

The Art of the Copywriting Prospect Follow-Up

Don’t get discouraged when a copywriting prospect doesn’t respond. Here’s what you can do to follow-up and improve your chances of landing the project.

Transform Yourself into a World-Class B2B Copywriter

Using the secrets of athletic success, you can transform yourself into a world-class B2B copywriter.

How Writers can Beat Imposter Syndrome

If you’ve ever had a thought that you’re not qualified to be a copywriter, you know about Imposter Syndrome. Here’s how to abolish it for good.

6 Tips for Managing a B2B Website Writing Project

B2B website writing projects can be rewarding. But these projects can easily go wrong if you’re not careful. Here are tips for managing them effectively.

How to Get Started as a Software Industry Copywriter

Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…

Writing Brochures: Less is More

When you’re writing a brochure, it’s tempting to think the more content, the better. Here’s why that’s not the case…

How to Create a Newsletter Article When You’re in a Hurry

Need to write a newsletter article but don’t have much time? Use one of these five newsletter article types that are relatively quick and simple to write.

9 Ways to Save on Your Business Start-Up Costs

It’s easy to let freelance start-up costs get out of hand. Use these tips to make sure you’re only buying what you really need.

The 4 Master Content Topics for B2B Copywriters

B2B content falls into four topics, so when you understand these master topics, you can easily generate a variety of content for your clients.

How to Avoid 7 Common B2B Copywriting Mistakes

New copywriters often make these common B2B copy mistakes. Here’s how you can avoid them so your copy is more effective.

The Buyer’s Journey: Lessons from Trail Building

Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.

Choosing a Professional Email Address for Your Freelance Business

One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business that presents you as a professional.

How to Overcome the Fear of Getting Started

When you’re just starting out, it’s easy to feel overwhelmed. Instead, try this easy strategy to overcome the fear of getting started.

Why a CRM Is Useful for Freelancer Copywriters

Do you need a customer relationship management tool for your freelance copywriting business? Here’s when a CRM can be useful.

Using Account-Based Marketing to Land Dream B2B Clients

Account-based marketing is an effective way to land dream B2B clients. And you’ll only need two or three of them to fill your schedule.

How an Accountability Partner Can Help You When You’re Starting Out

Having an accountability partner can be a huge advantage when you’re just starting out. Here are a few tips to help you make the most of your business relationship.

A Secret and Powerful B2B Copywriting Tip

This little-known B2B copywriting tip can make writing B2B copy easier and much more effective.

How to Create an Accurate B2B Buyer Persona

When you have an accurate buyer persona, you can write your B2B copy faster and more easily. Plus, you’ll know exactly what to say to get a prospect to buy.

How to Win the Conversational Style Argument for B2B Copy

The business conversational style is best for B2B copywriting, but some clients prefer a more formal approach. Here’s how to win them over.

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