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What Working with Expert Gordon Graham Taught Me about Writing White Papers
October 09, 2019 (06:05:15 am)
Working on a project with expert Gordon Graham taught Steve Maurer many lessons and added a skill to his toolkit. See if this new skill is for you, too…
How Big Is the Opportunity for White Papers?
October 07, 2019 (06:25:01 am)
White Papers are ideal for describing B2B offerings that are new, complex, or expensive. Here are seven reasons why writing them is a huge opportunity.
B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style
October 03, 2019 (08:00:31 am)
When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.
8 Reasons You Should Write Email Copy for B2B Companies
September 20, 2019 (06:11:31 am)
Business-to-Business (B2B) companies do a LOT of email marketing — creating big demand for writers. Steve Slaunwhite reveals 8 reasons it’s a terrific gig.
Six-Step Plan for a Successful First Prospect Interview
August 01, 2019 (09:51:46 am)
Use these steps to qualify your prospect and give you the information you need to put together a killer proposal.
Six LinkedIn Strategies to Get More Copywriting Clients
June 27, 2019 (09:37:59 am)
Are you using LinkedIn to its full potential? Discover how you can get more copywriting clients by leveraging LinkedIn.
The Content Marketing Mentor You Didn’t Know You Needed
June 11, 2019 (07:58:42 am)
Let one of the industry’s top content marketing experts guide you to mastery in this in-demand niche.
One Of The Most In-Demand Copywriting Niches Today
June 10, 2019 (10:28:15 am)
Content marketing is hot right now and the need for qualified copywriters continues to grow.
And the 2019 AWAI Copywriter of the Year is … GORDON GRAHAM!!
May 25, 2019 (07:56:41 am)
Veteran B2B copywriter – and mentor to many AWAI members – is the new Copywriter of the Year.
B2B Micro-Moment Search: Attracting B2B Buyers
May 23, 2019 (08:48:15 am)
Many B2B buyers perform a micro-moment search before they buy. Here’s how to capitalize on the opportunity to get their attention early in the buying cycle.
How to Get Started as a Software Industry Copywriter
April 18, 2019 (07:59:48 am)
Don’t let a lack of technical knowledge keep you from becoming a software industry copywriter. Getting started is easy when you follow these steps…
Writing Brochures: Less is More
April 11, 2019 (09:18:46 am)
When you’re writing a brochure, it’s tempting to think the more content, the better. Here’s why that’s not the case…
B2B Writing Trends for 2019
March 21, 2019 (06:46:53 am)
Demand for B2B trained copywriters is high right now thanks to the growth in content marketing. You can find great projects if you have 3 trending skills.
30 Growing Niche Industries for B2B Copywriters in 2019
March 20, 2019 (06:32:39 am)
Succeed faster as a B2B writer when you focus where demand is highest. Check out 30 trending niches where you can look for writing jobs in the B2B market.
Today’s 7 Top-Paying Gigs in B2B Writing
March 19, 2019 (06:13:28 am)
What are today’s top-paying B2B writing gigs? Steve Slaunwhite lists seven opportunities to make good money writing for the $5.7 million B2B industry.
Why Are B2B Copywriters in Demand?
March 15, 2019 (06:14:37 am)
The demand for B2B copywriters is high right now and B2B marketing directors are searching for writers who can help them with their two biggest needs.
The Buyer’s Journey: Lessons from Trail Building
March 07, 2019 (03:00:27 pm)
Naturally lead your B2B prospect on the buyer’s journey with these trail-building strategies.
Choosing a Professional Email Address for Your Freelance Business
February 28, 2019 (09:06:39 am)
One of the first things prospects see is your email address. Here’s how to choose an email address for your freelance business that presents you as a professional.
Why a CRM Is Useful for Freelancer Copywriters
January 31, 2019 (07:31:55 am)
Do you need a customer relationship management tool for your freelance copywriting business? Here’s when a CRM can be useful.
Get B2B Email Copywriting Gigs with this Simple Technique
January 25, 2019 (06:47:22 am)
B2B companies do a LOT of email marketing — creating big demand for writers. Steve Slaunwhite outlines six steps for you to land a high-paying opportunity.