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B2B Clients, AP, Chicago, and the Oxford Comma: It's a Matter of Style
October 03, 2019 (08:00:31 am)
When you’re working with your B2B clients, you know you need to know their products and their prospects. But you also need to know their style.
3 Steps for Your Best B2B Content Article
September 26, 2019 (08:00:41 am)
You’ve submitted a pitch and your editor accepted it. Now, it’s time to write the best possible article by following three simple steps.
8 Reasons You Should Write Email Copy for B2B Companies
September 20, 2019 (06:11:31 am)
Business-to-Business (B2B) companies do a LOT of email marketing — creating big demand for writers. Steve Slaunwhite reveals 8 reasons it’s a terrific gig.
Content Writers: 3 Tips to Get More Work
September 19, 2019 (08:04:31 am)
Editors are looking for writers they can count on to provide a huge amount of content. If you follow these tips, you could become an editor’s go-to writer.
The Highest-Paying “Short Copy” Gig in B2B
September 19, 2019 (06:02:50 am)
Business-to-Business (B2B) expert Steve Slaunwhite found a project you can complete in half a day — and command top fees for writing. He reveals all here.
“With his help, I’m not only getting more clients ... I'm getting better ones as well.”
September 13, 2019 (08:30:47 pm)
Steve Maurer is steadily growing his B2B copywriting business. He says having Ed Gandia as coach and mentor has been a huge part of his success.
Make Your New Client Relationship “Sticky” with a Welcome Email
September 12, 2019 (08:24:47 am)
Avoid buyer’s remorse from your new client by using this welcome email template to communicate even before your project starts.
How to Make Technical Copywriting Projects Interesting
September 05, 2019 (07:27:41 am)
Very technical projects like white papers can be boring if the copywriter doesn’t take a few extra steps to improve readability and provide interesting content.
Use These 6 Ways to Manage Copywriting Client Expectations
August 29, 2019 (08:07:40 am)
You can set yourself up for successful copywriting client communication with a little forethought and it all starts with your first conversation.
How to Pick a Niche in B2B Copywriting
August 22, 2019 (06:10:59 am)
Increase your chances of success by doing this one thing. You’ll attract B2B companies who need a writer like you — a writer they’ll happily pay good fees.
3 Good Reasons You MUST Charge Higher Writing Fees
August 21, 2019 (06:02:48 am)
B2B companies expect to pay writers professional fees. But if you haven’t been charging enough, here are three reasons to raise your copy fees now.
B2B Copywriting Trends: 5 Emerging Opportunities
August 20, 2019 (06:00:50 am)
B2B copywriting offers a variety of project types. Learn to do some of the in-demand options and your schedule could be full for months or years to come.
B2B Copywriting Clients: Hiding in Plain Sight
August 19, 2019 (06:43:58 am)
You can find great opportunities for writing projects and higher fees when you look in this unexpected location. Follow these strategies to find clients.
VIDEO: What Type of Copywriter Are You?
August 16, 2019 (06:28:52 pm)
Maybe you enjoy long-form sales letters and trying to beat controls. Or maybe you’re the type of copywriter that writes in a more conversational style, without all the hype. B2B Expert Steve Slaunwhite has a message – and a quiz – so that you can find out what type of copywriter YOU are!
Ask These 6 Questions to Write Stronger Copy
August 15, 2019 (08:52:55 am)
Every writing project requires a framework. Asking these six questions provides just such a framework so you can write better, benefit-rich copy.
5 Pitfalls to Avoid in B2B Copywriting
August 08, 2019 (08:21:31 am)
You probably know the common pitfalls to avoid in your B2B copywriting, but do you know to steer clear of these better-disguised pitfalls?
Six-Step Plan for a Successful First Prospect Interview
August 01, 2019 (09:51:46 am)
Use these steps to qualify your prospect and give you the information you need to put together a killer proposal.
3 Direct Mail Approaches That Still Work
July 25, 2019 (08:06:27 am)
While digital prospecting gets all the attention these days, direct mail prospecting can still work — when it’s done right. Here are three tactics to try.
No Writing Samples? Here's the Solution...
July 23, 2019 (06:50:47 am)
Having writing samples to show prospective clients can be an obstacle for aspiring copywriters. Steve Slaunwhite shares what to do to land projects anyway.
How to Assess Your Experience to Find a Lucrative Niche as a B2B Copywriter
July 22, 2019 (06:37:57 am)
Earn good fees as a B2B Copywriter when you use your background to your advantage. Here’s how to use the head start you may not even know you have…