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Define Your WIIFM as a Web Writer

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

A Simple Question That Opens Doors

Do you worry about offering unsolicited advice to a prospect or client? Here’s a low-stress, highly effective way to open a client conversation.

Casting a Wider Net: 5 Truths About Networking for Freelancers

Networking is a proven way to put yourself in front of prospects and can yield big results. Use these 5 networking tips for freelancers to get started.

How Event Marketing Can Boost Your Writing Fees

Help your clients land new customers or increase your own client base with mini-event marketing. You’ll earn great fees while have a good time.

Your Web-Writing Business Isn’t a Drive-Thru, So Stop Being an Order-Taker

When your clients hire you, they are paying for your expertise. So start presenting yourself as an expert consultant. Use these 7 tips to start.

3 Ways You Can Leverage Your Copywriting Skills for Bigger Income

You can earn money offering your copywriting skills to clients or you can leverage your copywriting skills to increase your income in other ways.

Why You Need a Great Email Newsletter for Your Writing Business

Do you have a great email newsletter for your writing business? Email newsletters are a powerful marketing tool and a natural fit for writers.

3 Things to Keep in Mind When Talking Money with Clients

Do you hate the money conversation? A lot of writers do. But Ilise Benun has three tips that can help you approach talking money with confidence.

4 Tips for Making Local Networking Work for You As a Freelance Writer

Have you explored the market for freelance writers in your local area. Local networking for writers can lead to several benefits for your business.

A 4-Part Strategy for Copywriters Who Want More Referrals

Would you rather grow your copywriting business by cold calling strangers or by having conversations with warm prospects who have been referred to you?

How to Create Your Own Client Satisfaction Process

You want happy clients who are eager to come hire you, again and again. Establishing a client satisfaction process helps make that happen.

How Your Good Web-Writing Clients May Be Holding You Back

Going from good clients to great clients means first recognizing that there are clients out there who are a better fit. Here’s how to update your mindset…

How to Grow Your Business by Becoming a “Gift Horse”

Giving gifts to clients can help you grow your writing business. See four big benefits you’ll enjoy when you start giving gifts to say thank you.

Defining Your Own Unique Selling Proposition to Attract Clients

Defining your unique selling proposition helps you make connections with people you’ll enjoy working with and who’ll go out of their way to work with you.

9 Tips to Take You From Zero Experience to Polished Samples… Fast

Do you worry about clients requesting to see samples of your work. Start building a portfolio of polished samples even if you haven’t landed a client.

Pay Yourself to Bring in Clients

Skip the guesswork and speed up the content creation process for your own inbound marketing. Bring in clients based on what you’re already paid to do.

A 5-Step Prospecting System for Reaching the Right Person

Connecting with the right person within a company is essential for landing projects. Try this 5-step prospecting system to make better connections.

7 Steps to Turning in Work Clients Love

You get hard to land a project. And when you finally do, that’s when the real work begins. Use these seven steps for turning in work your clients will love

7 “Easy-as-Pie” Client-Getting Tips to Build Your Copywriting Business

Use these seven “easy-as-pie” client-getting strategies to build up your client base and make more money as a copywriter

Take a Selfie of Your Freelance Website to Attract Web-Copywriting Clients

When potential clients look at your website what impression do they get about you? Make it a professional one to land more web-copywriting clients.

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