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A 4-Part Strategy for Copywriters Who Want More Referrals

Would you rather grow your copywriting business by cold calling strangers or by having conversations with warm prospects who have been referred to you?

How to Create Your Own Client Satisfaction Process

You want happy clients who are eager to come hire you, again and again. Establishing a client satisfaction process helps make that happen.

How Your Good Web-Writing Clients May Be Holding You Back

Going from good clients to great clients means first recognizing that there are clients out there who are a better fit. Here’s how to update your mindset…

How to Grow Your Business by Becoming a “Gift Horse”

Giving gifts to clients can help you grow your writing business. See four big benefits you’ll enjoy when you start giving gifts to say thank you.

Defining Your Own Unique Selling Proposition to Attract Clients

Defining your unique selling proposition helps you make connections with people you’ll enjoy working with and who’ll go out of their way to work with you.

9 Tips to Take You From Zero Experience to Polished Samples… Fast

Do you worry about clients requesting to see samples of your work. Start building a portfolio of polished samples even if you haven’t landed a client.

Pay Yourself to Bring in Clients

Skip the guesswork and speed up the content creation process for your own inbound marketing. Bring in clients based on what you’re already paid to do.

A 5-Step Prospecting System for Reaching the Right Person

Connecting with the right person within a company is essential for landing projects. Try this 5-step prospecting system to make better connections.

7 Steps to Turning in Work Clients Love

You get hard to land a project. And when you finally do, that’s when the real work begins. Use these seven steps for turning in work your clients will love

7 “Easy-as-Pie” Client-Getting Tips to Build Your Copywriting Business

Use these seven “easy-as-pie” client-getting strategies to build up your client base and make more money as a copywriter

Take a Selfie of Your Freelance Website to Attract Web-Copywriting Clients

When potential clients look at your website what impression do they get about you? Make it a professional one to land more web-copywriting clients.

Add Value to Your Client’s Bottom Line — and Yours — with Upsells

When you offer upsells, you’ll add value to your services by helping your client’s marketing efforts perform better. And your own bottom line will grow too.

Hosting a Local Live Event for Leads

Host your own local live event to deliver high value to hot prospects. Michele Peterson shares her own experience with this marketing strategy.

How to Get Paid While Building Your Brand

Writing for trade publications builds your authority, attracts your target audience to you, leads to additional work, and comes with its own paycheck.

5 Creative Ways for Saying Thank You to Your Clients

Saying thank you to your clients is more than just polite. It builds relationships and can help keep your clients coming back to you with new projects.

Want to Blog, but Can’t Find the Time?

If you want to blog for your web-writing business, but find the prospect overwhelming, here’s a strategy that will help you make time for blogging.

5 Simple Steps to a Lead Magnet That Pulls

In the early days of list building, people would subscribe to your list just to receive your e-newsletter. Nowadays, you need a lead magnet that pulls.

How Many Clients Do You Need for a Good Living?

How many clients do you need to make a good living as a freelance writer? Figure out your target number of clients to reach your income goals.

A Lead Generation Landing Page for Your Web-Writing Business

What if you could start attracting clients even before your professional website is ready to launch? You can with a lead generation landing page.

Do You Make This Common Marketing Mistake?

There’s a common marketing mistake many new copywriters make when looking for potential clients. Even some experienced copywriters fall into this trap.

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