We Long to Belong — Why Community Is the Last Great Marketing Strategy
April 25, 2023 (04:15:45 pm)
More than 90% of U.S. companies use social media in their marketing strategy because that’s where their prospects and customers are researching and making buying decisions. But now, prospects on social media are also looking for community and connection. Here’s what writers need to know…
35 Hot Niche Industries for Web Content Writing Jobs in 2023
January 09, 2023 (05:00:44 pm)
Succeed faster when you focus your attention where demand is highest. Check out 35 trending niche industries where you can look for content writing jobs.
Business Challenge: Clean Up Your Social Media Presence
July 07, 2021 (08:00:38 am)
Is your social media presence helping or hurting your web-writing business? Clean up your social media presence and make it easier for clients to hire you.
3 Tips for Crafting User-Friendly Writing
June 23, 2021 (08:00:39 am)
User-friendly writing is easy-to-read and puts the reader’s needs first. See three easy ways you can make your writing more user-friendly.
Empathy and Writing – How to Connect with Readers
May 26, 2021 (08:00:18 am)
Learn to combine empathy and writing to create copy and content that connects with readers, builds trust, and ultimately drives action.
Social Media – Diversification Is Key
May 12, 2021 (08:00:46 am)
Social media diversification is crucial to running a healthy business. If you put all your eggs in one social media basket, they could disappear overnight.
5 Accessibility Writing Tips to Empower Your Clients’ Sales
April 14, 2021 (08:00:30 am)
When you write more accessibly, you can increase the results you deliver by 25% of more. Use these accessibility writing tips to improve your work.
How B2B Companies Use Social Media and How You Can Help Them Do It Better
February 10, 2021 (08:00:15 am)
B2B companies are tapping into the power of social media, big time. See how you can help your B2B clients on social, even if they have a “boring” product.
5 Ways to Hold Your Reader’s Attention Through to the End
January 27, 2021 (08:00:52 am)
Grabbing your reader’s attention is only the first step. After that you need to hold your reader’s attention. Here are five ways to do that…
Show Your Expertise with a Curated Newsletter
September 30, 2020 (06:11:50 am)
Thinking of launching an email newsletter, but feel overwhelmed by the content creation you’ll need to do? Launch a curated newsletter instead.
Writing a Reader-Focused Newsletter - 5 Approaches that Work
September 02, 2020 (08:00:25 am)
Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.
Five Strategies for More Effective B2B Social Media Marketing
April 30, 2020 (08:00:30 am)
Having a B2B social media presence is required for B2B companies today. But which platform? Who are you talking to? What are you saying? Follow these five tips to improve the success of your B2B social media marketing strategy.
An Easy 3-Part Social Media Marketing Plan for Web Writers
April 29, 2020 (08:00:34 am)
Social media marketing for web writers is a fun way to attract new clients… but you have to respect the medium you’re in. Here’s how in 3 easy steps…
20 Essential Email Marketing Stats Copywriters Need to Know
April 08, 2020 (09:00:17 am)
These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.
3 Ways to Open a Story That Will Hook Your Reader Fast
October 30, 2019 (08:00:03 am)
Weaving a story into your copy or content can make it more engaging and drive better results. These 3 story leads will help you open strong…
Google’s Search Journeys — What You Need to Know
October 16, 2019 (08:07:34 am)
Google works hard to improve user experience. One recent innovation is Google’s Search Journeys… and it means new opportunities for you as a writer.
Use This Client-Ready Checklist to Write Web Content Like a Boss
March 20, 2019 (03:05:18 pm)
Whether you’re new to writing web content or you’re a well-establish web writer, this checklist can help you boost your professional game.
How to Use Direct Messaging for Social Media Marketing Success
August 22, 2018 (06:51:25 am)
Social media is a great place to attract attention with public posts AND it can be an effective way to continue the conversation with direct messaging.
The Case Against Being “Nice” In Your Email Copy
August 13, 2018 (06:31:48 am)
Do you have to be “nice” in your email copy and tell customers what you think they want to hear? Get the low down on how being a “nice guy” and refusing to be honest, can potentially cause your list a lot of pain and suffering.
A 5-Step Process to Writing Articles that Get Published
July 24, 2018 (06:23:36 am)
Writing good editorial articles is easier when you have a process in place. Follow Rebecca Matter’s proven worksheet to write content faster and stronger!