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How to Be Everywhere in Your Niche

Want to attract the attention of prospects within a certain niche? Learn how to be everywhere in your niche. You’ll build your authority and your contacts.

The Secret to Writing Emails People Will Open and Read

Overall, the average email open rate across all industries is just 32%. Make sure you fall into the one in three that are getting opened and read.

An Easy 3-Part Social Media Marketing Plan for Web Writers

Social media marketing for web writers is a fun way to attract new clients… but you have to respect the medium you’re in. Here’s how in 3 easy steps…

Why I Love Writing Emails… and You Might, Too

Now is the best time to become an email writer — the opportunity has never been bigger. Michele Peterson shares three reasons why she enjoys these projects.

20 Essential Email Marketing Stats Copywriters Need to Know

These email marketing statistics represent a golden opportunity for web writers to help clients in a tangible way… and to get a foot in the door.

20 Ways to Stand Out As a Professional Web Copywriter in 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

3 Magical Words to Use When a Client Wants to Argue

Sometimes you and your client will disagree on the best approach to a project, or part of a project. Running marketing tests is the smart solution.

How to Have Hard Conversations with Clients

Sometimes hard conversations with clients are necessary. It can be key to set things right when things are off track or you’re not seeing eye to eye.

How to Stockpile Content for a Rainy Day

For your freelance business, it helps to create future content when you have a little extra time. This can help you be more consistent in your outreach.

Define Your WIIFM as a Web Writer

If you don’t define your WIIFM as a web writer, it’s easy to become distracted and not do the things you need to. A clear purpose will drive your growth.

Site Content Audits Set the Stage for Lucrative Client Relationships

Use this approach to set the stage for more writing fees. These examples show how this tactic worked to get in the door and create long-term relationships.

How Much Does Your Copywriting Success Depend on “Who You Know?”

Who you know can make a big difference in how quickly you succeed in an endeavor. Luckily, you know someone important who can make your journey easier.

What You Can Do About SEO Resistance as Search Continues to Evolve

One online marketing challenge is when tactics that worked in the past are no longer effective. Here’s how writers can update their formulas for success.

Make Great Money Writing Any of These 5 Short-Form Copy Web Pages That Are in High Demand

Discover the details of the five in-demand web pages marketers need your help with, and how much you can charge to write each one.

Your Web-Writing Business Isn’t a Drive-Thru, So Stop Being an Order-Taker

When your clients hire you, they are paying for your expertise. So start presenting yourself as an expert consultant. Use these 7 tips to start.

31,536,000 Opportunities to Get Started

Need motivation to get started or make progress on your writing? Michele Peterson explains how an opportunity comes along more frequently than you think.

Finding Your Writing Community Can Help You Cross the Finish Line to Success

It’s harder to quit when the going gets tough if there’s someone by your side going through the same challenges. Here’s how to find help for the journey.

A 4-Part Strategy for Copywriters Who Want More Referrals

Would you rather grow your copywriting business by cold calling strangers or by having conversations with warm prospects who have been referred to you?

How Your Good Web-Writing Clients May Be Holding You Back

Going from good clients to great clients means first recognizing that there are clients out there who are a better fit. Here’s how to update your mindset…

Defining Your Own Unique Selling Proposition to Attract Clients

Defining your unique selling proposition helps you make connections with people you’ll enjoy working with and who’ll go out of their way to work with you.

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