Popular Pages
Today’s Top 10
The “Boring” Market Where Good Writers Are in High Demand
July 23, 2025 (02:56:03 am)
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
Winners of AWAI’s June Writing Contest
July 15, 2025 (05:05:28 pm)
Pam Foster is here to announce the names of the winners for the June DeepSleepBuds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.
Monday Morning Jumpstart: How Big Ideas Create Big Opportunities
July 14, 2025 (05:05:40 am)
Creating the life you want often comes down to your ideas — and how big you’re willing to think.
Write Your First Substack Post… and You Could Get a $200 Prize!
July 16, 2025 (05:06:18 am)
This could be your first paid freelance copywriting job! For this contest, you’re going to write a Substack post using the "first post" framework. And, if yours is one of the three best submissions, we’re going to award you $200. Read More Here …
Two Great Tools for Online Writers to “Practice in Public”
June 20, 2025 (05:31:59 pm)
Are you putting your work out into the world for people to read and comment on? Discover two tools that let you start practicing in public.
B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.)
March 26, 2024 (05:00:32 am)
ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.
7 Ways to Land Your First (or Next) Writing Client
December 10, 2024 (04:50:08 am)
With a new year looming, now is the ideal time to set yourself up for success. Start laying the groundwork now, so you’re prepped and ready to roll as marketers ramp up their efforts for a big year. Taking a proactive stance will help you finish out this year strong — and give you a head start on new opportunities in the writing industry.
9 Ways to Make Money Writing Stories for Businesses
October 04, 2024 (04:51:43 am)
Whether you’re a natural-born storyteller or it’s a skill you want to hone, you can learn how to weave stories into your writing projects. Storytelling is one of the most compelling elements of marketing you can learn. Imagine the stories you can share in these nine writing project examples.
How to Improve AI Writing With an Emotional Intelligence Audit
December 03, 2024 (04:52:28 am)
Nick Usborne shares five elements to look for when reviewing copy that is generated with AI to get you started.
Win Over Freelance Writing Clients with Cover Letters That Do This
December 04, 2023 (03:00:59 pm)
When freelance writing clients post job opportunities or have a “write for us” section on their website… quite often they have specific instructions on what you should send them to be considered for the job. In many cases, they ask for a cover letter, some writing samples, and perhaps a link to your LinkedIn profile or your freelance website. This is pretty standard, but you may be new to freelance writing and reaching out to potential clients. So today, Pam will show you how to put your best foot forward with cover letters.
The Writer’s Life
The “Hidden” Ghostwriting Opportunity for B2B Writers
July 28, 2025 (02:48:30 pm)
The “Boring” Market Where Good Writers Are in High Demand
July 23, 2025 (02:56:03 am)
Big-ticket B2B products offer a high-paying, low-competition niche for writers who can craft clear, compelling content—despite the false perception that it’s boring or too technical.
Winners of AWAI’s June Writing Contest
July 15, 2025 (05:05:28 pm)
Pam Foster is here to announce the names of the winners for the June DeepSleepBuds Ad Writing Contest! Check out Pam’s short video for the winners’ names and brief insights about why each of these winning submissions impressed her. She’ll also share some valuable tips you can use to improve ANY copy you write.
Monday Morning Jumpstart: How Listening Creates Lucrative Opportunities
July 21, 2025 (04:44:31 am)
What if the best way to grow your writing business wasn’t by guessing what to offer — but by truly listening first?
Two Great Tools for Online Writers to “Practice in Public”
June 20, 2025 (05:31:59 pm)
Are you putting your work out into the world for people to read and comment on? Discover two tools that let you start practicing in public.
The Counterintuitive Niche That Made Me Question What I'm Doing With My Copywriting Career
July 22, 2025 (01:24:20 am)
Guillermo Rubio explores the surprising profitability of writing for the nonprofit sector, revealing it to be a larger and potentially more lucrative market than traditional for-profit copywriting niches.
9 Ways to Make Money Writing Stories for Businesses
October 04, 2024 (04:51:43 am)
Whether you’re a natural-born storyteller or it’s a skill you want to hone, you can learn how to weave stories into your writing projects. Storytelling is one of the most compelling elements of marketing you can learn. Imagine the stories you can share in these nine writing project examples.
Create Clientless Revenue Streams and Live Your Dream Life
August 14, 2024 (04:55:33 am)
Jen Phillips April lists out six different paths you can take if you want to create clientless revenue streams.
7 Ways to Land Your First (or Next) Writing Client
December 10, 2024 (04:50:08 am)
With a new year looming, now is the ideal time to set yourself up for success. Start laying the groundwork now, so you’re prepped and ready to roll as marketers ramp up their efforts for a big year. Taking a proactive stance will help you finish out this year strong — and give you a head start on new opportunities in the writing industry.
How to Improve AI Writing With an Emotional Intelligence Audit
December 03, 2024 (04:52:28 am)
Nick Usborne shares five elements to look for when reviewing copy that is generated with AI to get you started.
The Golden Thread
Who is Elmer Wheeler … and how can he boost your response rate?
February 11, 2008 (01:56:57 pm)
AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
How to Improve the Clarity of Your Writing
December 24, 2007 (11:46:39 am)
Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.
The Power of One — One Big Idea
August 30, 2010 (08:41:12 am)
Today, Michael Masterson gets at the very heart of powerful, persuasive writing.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
3 Ways to Never Run Out of Ideas for Your Blog
September 21, 2020 (10:00:57 am)
Coming up with ideas for your blog can be a fun process when you use these three methods. You’ll find the ideas aren’t going to run out… if anything, they’ll come easier than ever before.
At Least 10 Books Every Copywriter Should Read – Twice
May 05, 2008 (03:05:51 pm)
John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.
5 Lessons on Copywriting from the Son of a Preacher Man
August 29, 2022 (09:00:29 am)
One of the smartest and quickest ways to advance your copywriting career is by studying the works of legendary marketers and writers because they offer all kinds of strategies, tips, and techniques you can use today.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.
The 10% Solution – Mastering the Lead
October 15, 2008 (08:53:49 am)
Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.
Wealthy Web Writer
Say Yes to Opportunity… and Then Figure It Out
June 16, 2021 (08:00:17 am)
If you want to create more opportunity as a writer, you need to start saying yes to opportunity… even if you’re inexperienced. You can figure it out!
Three Secrets to Build a Business You Love
April 28, 2021 (08:00:53 am)
Building a freelance business is great. But building a business you love is even better. Here are three secrets to get you started…
The Writer’s Information Packet Challenge
May 05, 2021 (08:00:32 am)
Take this challenge and put together your freelance writer’s information packet. Then whenever a prospect asks for more information, you’ll be ready.
The Best AI Tool to Repurpose Your Writing for Social Media Posts
July 15, 2024 (05:47:09 pm)
With all the AI tools available, how effective are they really? Click through to see how three tools do at producing engaging social media posts from existing content.
AI Updates for the Average Writer
July 15, 2024 (05:36:56 pm)
It’s been a year since AI tools become the talk of the town. Check out tips for using AI as a freelance writer. [Including use cases.]
Is Your Relationship Status with AI Complicated?
July 15, 2024 (05:05:50 pm)
See how highlighting your humanity, conducting original research, and implementing personalized and niche marketing strategies can enhance your content and SEO efforts.
What Max Factor Teaches Writers About ChatGPT
July 15, 2024 (05:04:45 pm)
Learning from the experiences, mistakes, and triumphs of others can help you find success faster. See what a twentieth century makeup magnate can teach you about ChatGPT.
Writing a Reader-Focused Newsletter - 5 Approaches that Work
September 02, 2020 (08:00:25 am)
Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.
Package Pricing for Your Writing Services – Is It Right for You?
July 14, 2021 (08:00:21 am)
When thinking about pricing your copywriting services, have you considered offering packages? Packing pricing can elevate your value in your client’s eyes.
3 Tips for Crafting User-Friendly Writing
June 23, 2021 (08:00:39 am)
User-friendly writing is easy-to-read and puts the reader’s needs first. See three easy ways you can make your writing more user-friendly.
