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How Long Should a Sales Letter Be?

Many writers ask how long a sales letter should be, but that’s not the right question. Discover the one thing that determines the length of a sales letter.

Kaizen in Action: 8 Types of Micro-Commitments and How You Can Use Them in Your Sales Process to Increase Conversions

Ryan Levesque shows how sometimes the biggest successes happen not by thinking bigger, but by thinking smaller.

The Secret to Thriving With or Without Samples

No copywriting samples? No problem! After listening to our most recent free Inside AWAI webinar, our in-house copywriter Tim Matassa has helpful tips on impressing potential clients — even if you’re just starting your freelance copywriting career.

How to Get from Aspiring Copywriter to Paid Specialist — In Just 4 Months

One writing specialty is easy to learn and quick to start earning fees. Learn how Michelle Durham went from aspiring writer to specialist in just 4 months.

No Experience? No Problem. How I Snared $6,000 in Client Work My First Week as a Freelance Copywriter...

The secret to getting started when you’re looking for copywriting work? Instead of focusing on what you DON'T have, focus on what you DO. Here’s how...

How to Raise Your Fees Without Breaking a Sweat

Want to raise your fees without stress? Try this strategy…

Ice: The Grand Secret to Endless, Profitable Client Flow

Learn how to find clients that are looking for a writer like you… by understanding this important key to marketing yourself.

Five Tips for Copywriting Success from a Hollywood Bombshell

As you progress from up-and-coming to “A-list” copywriter, you’ll hit a few rough spots. Follow these five lessons from a Hollywood Bombshell for success.

The Easiest, Most Direct Path to a Long-Lived Writing Career

To build your writing career the right way, there’s one thing you need to do from the beginning. Otherwise, you’re taking a longer road to success.

How to Beat Me at My Race to Six-Figures (Others Have. Are You Next?)

Reaching success is easier when you “stand on the shoulders of giants”… and Joshua Boswell shares how to do that so you can master copywriting even faster.

The Writer’s Life

The Only Sure Way to Make Real Progress This Year

Setting goals is the only sure way to make real progress this year, and Cindy Cyr shares how to set them and stick with them.

Practice Assignment: Write 83 Words of Online Copy

Practice is the best way to get started, and get better, as an online copywriter. Here’s the chance to do a practice assignment, using tips from a master.

The Art of the Client Interview

That first client interview is a stress many people will never understand. Luck for you, Steve Roller has been there and has some great tips to make sure you ace it.

How to Create a Pricing Structure that Builds Consistent Income

Cindy Cyr shares tips on how to create consistent income and the secret to creating package plans.

Four Reasons Why You NEED a Mastermind Group

Rae Robinson has four reasons why a mastermind group will help accelerate your successful copywriting career.

A Little-Known, Yet Powerful 11-Step Action Plan for Leading a Successful, Happy Life

John Wood reveals his 11-step action plan. Follow it and it will help you lead a successful, happy life.

How to Determine Your Value in the Marketplace

Landing a client is half the battle. Steve Roller walks us through the other half, working out the specifics of the deal.

Leadership Is Assumed, Not Assigned

Don't wait for anyone to tell you you're ready for the writer's life. As Steve Roller explains, no one will.

Why Making Money Writing Should Be Fun (According to Ben Settle…)

Email writer Ben Settle has an enviable lifestyle… He only writes for 10 minutes a day. Yet he’s hugely successful. Read this interview for his secrets.

How To Get All the Clients You Need from People You Already Know

Cindy Cyr shares how tapping into the network of people you already know is one sure way to get all the clients you need.

The Golden Thread

Five Tips for Copywriting Success from a Hollywood Bombshell

As you progress from up-and-coming to “A-list” copywriter, you’ll hit a few rough spots. Follow these five lessons from a Hollywood Bombshell for success.

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

The Secret Psychology of Becoming a Great Copywriter

Copywriters go through a predictable cycle of emotions, knowledge, and self-belief. Here's a breakdown of the four stages of this cycle. Where do you fit in?

The Five Types of People to Include In Your Inner Circle of Success

Success isn’t a solo journey. If you want to accelerate your copy career, you need to surround yourself with other successful writers, like these 5 types.

Four Persuasion Tactics Copywriters Can Borrow from High-Powered Lawyers

Copywriters have a lot of secret weapons they use to write great copy, including fact sheets. Here’s how a fact sheet helps you write eye-popping benefits.

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

Why the “Get Clients First” Approach Will Increase Your Copywriting Income

Being a successful copywriter who earns a lot of money doesn’t happen by chance. Follow these three steps to make a plan and put it into action.

In-Demand Writing Projects: Get Paid to Write a Simple 30-Character Headline

Writing Pay-Per-Click ads is one way writers can earn big fees. Companies rely on PPC ads to bring in leads and customers. Here are tips for writing them.

How to Correct the Common Mistake Up-and-Coming Writers Often Make

This common mistake most up-and-coming writers make could be the reason why readers are deleting your sales letter.

Wealthy Web Writer

How to Build a Web Copywriting Portfolio FAST

Successful web writer Sid Smith shows you how to quickly build a web copywriting portfolio that can be used to land clients.

5 Creative Ways for Saying Thank You to Your Clients

Saying thank you to your clients is more than just polite. It builds relationships and can help keep your clients coming back to you with new projects.

Want to Blog, but Can’t Find the Time?

If you want to blog for your web-writing business, but find the prospect overwhelming, here’s a strategy that will help you make time for blogging.

5 Simple Steps to a Lead Magnet That Pulls

In the early days of list building, people would subscribe to your list just to receive your e-newsletter. Nowadays, you need a lead magnet that pulls.

How Many Clients Do You Need for a Good Living?

How many clients do you need to make a good living as a freelance writer? Figure out your target number of clients to reach your income goals.

A Lead Generation Landing Page for Your Web-Writing Business

What if you could start attracting clients even before your professional website is ready to launch? You can with a lead generation landing page.

A 5-Step Deep Review Process for Stronger Writing

Do you use a deep review process to punch up your work, making it as strong as possible before you turn it in? Try this 5 step deep review process.

How to Write a Strong P.S.

The second most important part of your sales letter is the postscript. Learn how to write a strong P.S. and maximize your sales letter results.

Good Client Follow Up: The Secret to Landing More Clients

Eighty percent of freelance writers make a critical mistake when it comes to landing clients — they don’t practice good client follow up.

3 Surprising Benefits of Being Your Own Best Client

When you’re building your business, it’s easy to overlook your most important client — you! Discover the benefits of being your own best client.



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