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Today’s Top 10

B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.)

ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.

These Three Elements Give Stories More Meaning to Your Reader (and gets them to take action)

Sandy Franks breaks down the three elements of a good story, and gives you direction on how to incorporate them in every story you write … Giving your stories more meaning to your reader …And ultimately, getting them to take action.

How a Well-Defined Offer Can Help Writers Succeed

Heather Robson digs into how a well-defined offer can help writers succeed. She defines what she means by a “well-defined offer” as well as some of the most in-demand projects, how to become competent with a skill, and how to land clients.

Monday Morning Jumpstart: Tips for Staying Positive

Staying positive is easy when things are going well … but what about when they’re not? What if you feel like you’re trying and trying … but nothing is working? Then what? In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Learning Chief, Pam Foster give numerous insights that can help.

Living the Writer's Life: Derek Coleman

Derek Coleman felt like his life was wasting away, working for meager pay at a dull job that required a prolonged commute. He made an escape plan and dove in, then found himself in a pickle when it didn’t work out the way he’d hoped. Writing came to the rescue, and brought with it unexpected joys. Enjoy Derek’s copywriting love story and take note of his unique long-term view to pursue joy to the very end.

Do This One Thing to Start Making Money as a Writer

Michele Peterson shares one thing that you can do today to start making money as a writer.

6 Things I Love about Writing White Papers

Gordon Graham is known as “That White Paper Guy” and he’s been working on white papers for over 20 years! Here are the top six things he loves about writing white papers.

Monday Morning Jumpstart: 1% Rule to Reach Goals

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Chief Success Officer, Ted Capshaw share something you can do instead … that will practically guarantee you REACH your goal.

Practice: Why is it so Important?

How important is practice when learning a new writing skill? At AWAI we get a lot of questions and many revolve around if practice is really needed. Here writer Jessica Garza digs into practice and its role in building your dream writer’s life.

Embracing Entitlement and the Arrogance of Belonging

Embracing entitlement can be hard to do as a new writer starting out. Learn how you can start with an easy first step.

The Writer’s Life

Monday Morning Jumpstart: Truth About Most Clients

In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Learning Chief, Pam Foster shares one big truth she’s discovered over the years…

What Is Good Writing? Find Out and You’ll Become a “Really” Good Writer

Ever wonder what is good writing? Who decides what’s good and what isn’t? Learn how to become a better writer with Mark Ford's tips...

Monday Morning Jumpstart: Thrive vs Survive

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, dig into this question and how it impacts you.

Monday Morning Jumpstart: Confidence

In today’s Monday Morning Jumpstart, Director of Training, Jade Trueblood, and special guest, Ilise Benun, talk all about confidence.

Monday Morning Jumpstart: Self-Esteem

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, tackle the topic of self-esteem.

Monday Morning Jumpstart: Questions Are Crucial

In today’s Monday Morning Jumpstart, AWAI Chief Success Officer, Ted Capshaw, and Director of Training, Jade Trueblood, focus on the importance of asking follow-up questions, how they lead to deeper connections, and ultimately show that you care.

Monday Morning Jumpstart: Grit vs. Grind

In this week’s Monday Motivation for Writers session, AWAI’s Chief Success Officer, Ted Capshaw, and AWAI Director of Training, Jade Trueblood discuss the differences between grit vs. grind and the impact of both on your writing business – and your life.

Monday Morning Jumpstart: Finding Clients

In today’s Monday Morning Jumpstart, Director of Training, Jade Trueblood, and special guest, Ilise Benun, talk about finding clients. Ilise shares her three tools for her “Simplest Marketing Plan.” By following her three tools and using them together on a particular group, you will find new clients!

Monday Morning Jumpstart: Advice for Tough Times

In today’s Monday Morning Jumpstart, Director of Training, Jade Trueblood, and special guest, Marcella Allison talk about Marcella’s top three tips for surviving tough times. When you try these tips, you will notice a shift from feeling anxious to feeling grateful.

Write a Powerful, 83-Word Email About Sleep Buds… And You Could Get a $200 Prize!

Practice is the best way to keep improving at any endeavor. For a copywriter, that means time spent writing! Follow the “client brief” to do this practice assignment, using tips from a master.

The Golden Thread

Who is Elmer Wheeler … and how can he boost your response rate?

AWAI staff writer John Wood highlights Elmer Wheeler, one of the pioneers of persuasive writing. Using Wheeler’s tested selling techniques can boost response and transform your copywriting career.

From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter

No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.

How to Improve the Clarity of Your Writing

Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.

How "Structural Priming" Will Make You a Better Copywriter

Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

5 Lessons on Copywriting from the Son of a Preacher Man

One of the smartest and quickest ways to advance your copywriting career is by studying the works of legendary marketers and writers because they offer all kinds of strategies, tips, and techniques you can use today.

3 Ways to Never Run Out of Ideas for Your Blog

Coming up with ideas for your blog can be a fun process when you use these three methods. You’ll find the ideas aren’t going to run out… if anything, they’ll come easier than ever before.

At Least 10 Books Every Copywriter Should Read – Twice

John Forde’s list of “must-reads” for every copywriter, as well as anyone interested in business-building or marketing.

The 10% Solution – Mastering the Lead

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

Wealthy Web Writer

Three Secrets to Build a Business You Love

Building a freelance business is great. But building a business you love is even better. Here are three secrets to get you started…

The Writer’s Information Packet Challenge

Take this challenge and put together your freelance writer’s information packet. Then whenever a prospect asks for more information, you’ll be ready.

Say Yes to Opportunity… and Then Figure It Out

If you want to create more opportunity as a writer, you need to start saying yes to opportunity… even if you’re inexperienced. You can figure it out!

Package Pricing for Your Writing Services – Is It Right for You?

When thinking about pricing your copywriting services, have you considered offering packages? Packing pricing can elevate your value in your client’s eyes.

3 Tips for Crafting User-Friendly Writing

User-friendly writing is easy-to-read and puts the reader’s needs first. See three easy ways you can make your writing more user-friendly.

Writing a Reader-Focused Newsletter - 5 Approaches that Work

Writing a reader-focused email newsletter can be a gamechanger (for you or your clients). It helps you connect with you audience and pulls in work.

20 Ways to Stand Out As a Professional Web Copywriter in 2020

As a web copywriter, you need to make it easy for clients to say yes to hiring you. One way to do that is to stand out from other web copywriters…

Business Challenge: Clean Up Your Social Media Presence

Is your social media presence helping or hurting your web-writing business? Clean up your social media presence and make it easier for clients to hire you.

Google’s Search Journeys — What You Need to Know

Google works hard to improve user experience. One recent innovation is Google’s Search Journeys… and it means new opportunities for you as a writer.

13 Web Writing Marketing Seeds You Can Start Planting Now

If you want your web-writing business to grow, you need to begin planting your marketing seeds now. This will lead to a steady stream of clients later.



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