$200 Prize Winners Announced for The Writer’s Life CounterGrow 12 Hydroponic Herb Garden Ad Writing Contest

Nick Usborne is here today with three valuable insights you can use to write winning copy for any web project …

 … and a big announcement — the names of the three winners for the May The Writer’s Life Writing Contest about the CounterGrow 12 Hydroponic Herb Garden Ad!

Check out his short video for the names and brief insights about their winning submissions and why they each passed a tough test for copy.

These winning ads had three common strengths every writer should incorporate to craft effective copy. (Check out the video where Nick explains more.)

With over 340 entries to our recent online ad writing contest from The Writer’s Life, Nick says it wasn’t easy choosing three $200 prize winners because there were a lot of really good submissions.

We’d also like to give kudos to everyone who submitted an entry. Great job on doing the work — and be sure to add your sample to your portfolio!

The challenge was to write an online ad of just 83 words to promote the fictional CounterGrow 12 Hydroponic Herb Garden Ad. Readers were given a copywriting brief like you’d receive from a real client. You can check out the Practice Assignment and valuable tips for how to write an effective online ad, here.

Now, here’s Nick with the three winning entries and why he liked them. He also shares useful tips writers can use to improve ANY copy project.

Watch Video

Congratulations again to our three winners and to everyone who took the time to submit an entry! Be sure to read our daily e-letter, The Writer’s Life, for more contest opportunities.

Note: If you’d like feedback on your entry, consider requesting it from fellow copywriters in the private Online Copywriters group here. (While there’s no guarantee a peer will review it, we do encourage it! Everyone’s writing gets stronger with constructive feedback.)

The Digital Copywriter's Handbook

The Digital Copywriter's Handbook

Learn how to become an in-demand online copywriter for companies big and small. Online copywriting expert Nick Usborne shows you how to write web copy that converts. Learn More »


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Average: 4.3
Published: May 29, 2021

6 Responses to “$200 Prize Winners Announced for The Writer’s Life CounterGrow 12 Hydroponic Herb Garden Ad Writing Contest”

  1. I was under the impression that you needed to go by the clients brief and incorporate the features of the product into your body of text. The three winners seemed not to do that at all, they just wrote as they were writing fiction or a story of their own. I thought if you didn't follow the guidelines of the contest and did not talk about all the features the client wanted mentioned in the brief, you would not be considered as a winning entry. Can someone please explain? Thanks, P.H.

    Guest (Paul Haynes)

  2. Wow! Learned so much from Nick's comments on why the winners submissions struck a cord. I've got a lot to learn about writing with punch! Thank you.

    Carol O

  3. @Paul Haynes Purpose of the assignment's email is to get the reader to click on the "More Info"(see the third More Important Tips). The features list are so you, the writer, knows about the product. What to include is up to you if you think they will help get the reader interested and clicking to the sales page. Hope that helps.
    Good luck on the next contest!

    @Nick Usborne - thanks for the copy review as always!
    -Chris

    Chris Yeh

  4. Congratulations to the winners! These writing challenges are fun and they give me new writing samples. Thank you, Nick.

    Frank L Mitchell

  5. I would agree with Paul's comments about thinking we had to reference the client's brief, but yes the 3 winning entries were good, very good - especially when Nick explained why they were good. Personally I could relate to herbs and veggies dying in my fridge and just as an aside, growing tomatoes are the only veggie I have ever had any success with. The rest just go the Great Veggie Garden in the Sky. When's the next one?

    Guest (Doug)

  6. I too am in agreement with Paul & Doug- although the winners tapped into a readers “me too” feeling, I did not hear one reference to the ease of use/learning opportunity for the entire family, ease of use at home, at the office or on any flat counter; nor did the winners tap into true benefits of the product. As reassuring it is to find I am not alone in my feelings of the evaluation process, I hope that the instructions for future projects are held to task.
    It makes me scratch my bald head while hearing a verbal “ this is what I would do better next time” evaluation to a “winning” submission.
    Congratulations to the chosen entries.

    Guest (SC)


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