Inside AWAI

We have some important deadlines coming up in the next few days …

  • Sunday is the last day you can join Wealthy Web Writer as a Founding Member. Says Rebecca …

    To ensure you don’t miss out, here’s what I want you to do …

    Lock yourself in at the super low Founding Member price today.

    We’re talking $27 here.

    Check out what the Wealthy Web Writer has to offer. The training seminars and webinars … the articles that give you the direction and skills you need … check out the forum, ask a question or two if you'd like … watch a few how-to videos … really get a feel for what is has to offer and the impact it will have on your career.

    You can easily get a 10 times return in the first couple of hours you spend on the website – so there is truly nothing to risk on your part.

    If you decide it's not for you, simply contact AWAI and we'll stop billing your credit card immediately.

    But if you love what you see (and I'm confident you will) you will have locked in that $27 Founding Member rate for as long as you want to be a member.

    Sign up now

    Or to learn more, click here.

    And remember, if you wait until Monday, you’ll pay almost double for the on-going guidance, skills, training and support you’ll have easy access to every day at Wealthy Web Writer.

  • Save 50% on our brand new Accelerated Program Live Companion Series – but only until MONDAY. If you are working or want to be working as a copywriter in 2010, you’re going to want to be part of this.

    I encourage you to sign up now so 1) you can take advantage of the big savings and 2) guarantee yourself one of the limited remaining spots.

    For 13 weeks, Rebecca and I (and some special guest experts) will be sitting there beside you, going through the Accelerated Copywriting Program with you step-by-step.

    Not only will you get to see and hear the Accelerated Program “come to life” in a very real and powerful way – you’ll be actively participating in the learning process.

    You’ll be watching the ideas and information unfold before you, in real time. And, during the live sessions you’ll be able to ask questions as we go along which we’ll answer at the end of each session.

    It all starts on February 23rd.

    And if you register by February 1st you’ll save 50%. So don’t wait, sign up today.

  • Congratulations to Karen Amidon, the latest AWAI member to land a client from Job Fair. When Karen heard the news, she wrote: “I'm very excited about this! I sort of can't believe it. I’m still only 3/4 of the way through the Accelerated Program. I went to Bootcamp and have been working on these spec assignments. Through the whole last year I have been following the guidance given in the AWAI programs, especially Circle of Success, and it looks like it’s paying off!”

  • I asked Karen’s new client, Andrew Palmer of Cabot Market Letter, what made Karen’s submission stand out. His response: “She presented a fantastic headline and lead. Not one … but two! Her copy read like that of experienced copywriter. That's why we’ve participated in the AWAI Spec challenge the past two years and we’ll do it again next year.”

  • Two new Job Opportunities for you …

    Andrew needs more copywriters. So does Helen Buttery, Marketing Director for Al Sears, MD.

    Andrew and Helen both hired AWAI writers from Job Fair … but their need for copy is so great right now that they’ve each asked me to let you know about on-going spec opportunities they have for you.

    Helen is especially interested in finding more editorial writers for their daily e-letters.

  • From Helen: Please go to our website at Look at past articles.

    Pick one topic to write on – make sure the article focuses on one big idea.

    Length: 600-800 words

    If selected, the payment for the article is $125.00

    At the top of the submission, please include the following:

    Big Idea:
    Flesch-Kincaid Score: (should be under 8.0)
    2 Subject line suggestions.

    The article should have:

    – A contrarian stance

    – Conversational tone in Dr. Sears’ voice

    – A benefit to the reader right up front

    – Simple advice that the reader can put to use right away

    – A narrow focus – don’t get sidetracked – cover one aspect

    Our editorial is divided into three parts:

    Lead: promise and benefit, unique contrarian view

    Body: proof, credibility and evidence

    Advice: easy to follow steps the reader can take right away

    Don’t make your editorial journalistic or informational. Make the writing more personal. It should have opinion and emotion. A warm intimate connection between doctor and reader.

    All evidence should be related in a way that is reader friendly, not scientific, boring or academic.

    Submit to:

  • From Andrew: Today, you have the opportunity to write compelling copy to potential Cabot Market Letter subscribers.

    The Editor is Michael Cintolo, Vice President of Investments. A growth stock and market timing expert, Michael Cintolo is editor of Cabot Market Letter and Cabot Top Ten Report. Since joining Cabot in 1999, Mike has uncovered exceptional growth stocks and helped to create new tools and rules for buying and selling stocks.

    Perhaps most notable was his development of the proprietary trend-following market timing system; Cabot Tides that has helped Cabot place among the top handful of market-timing newsletters numerous times.

    Cabot Market Letter is one of only nine newsletters included in Hulbert Financial Digest's 2010 Honor Roll for performance in up and down markets, and Timer Digest Top Ten Long-Term Timer. (See

    Explore the company website:

    Current control:

    Product & Offer:

    Two full years, (52 bi-weekly issues) for just $175. You save $575 off the regular two-year price. That’s a 77% savings!

    One full year, (26 bi-weekly issues) for just $99. You save $276 off the regular price. That’s a 74% savings!

    Copy Request: Submit only the headline and lead, approximately one to three pages.

    Submit your copy via email to

    Send a very brief e-mail cover letter with your full name, email and phone number and with the copy as an attachment in a single Word document.

  • Are your goals really goals? “Goals must meet 4 criteria. If they don’t meet them, then they’re not goals,” said Joshua Boswell during Wednesday’s Goal-Setting teleconference call.

    If you’re actually going to set achievable goals, they must be:

    1. Clear and simple. If a goal is too complex or too vague, it’s not going to motivate you. Plus, the more clear and simple you make your goals, the easier it is to create a roadmap to achieving them.
    2. Measurable. Is there some way you can measure your progress on your goal? The way Joshua describes this is like the difference between being at a hockey game and at a figure skating competition. A hockey game is more energetic and the crowd gets more into it. Why? Because score is always being kept. It’s instant feedback. You know if your home team is winning or losing. A figure skating competition, on the other hand, is a bit more vague. The skaters perform first. Then the judges huddle together and come up with a score – after the fact. By having a measurable goal, you can constantly get feedback on your progress. That, in and of itself, is a huge motivator.
    3. Specific. Is your goal clearly defined and specific? By being specific, you make the goal more real in your mind. It’s very similar to copywriting. Specificity sells because it helps the reader imagine what the product or service is like, what it’ll do for them and how their life will be better off because of it.
    4. Believable. This is a big one. If you don’t believe your goal is attainable, then the chances of you achieving it are slim to none. Do whatever is necessary to make your goal believable. And, develop the belief that you’ll get it.

    Need help setting and achieving goals for this year? Try out Joshua’s Monday Morning Jumpstart. Once a week, you get Joshua by your side, guiding you every step of the way. You can learn more about it here.

  • Eyeblaster: Online video marketing can double the time that a typical visitor spends on your site and it can increase the number of visitors who spend time on your site by 20 percent.

    comScore: 85 percent of Internet users watch 10 hours of online video a month. Online videos can increase your conversion rate, too. Some companies report 25 percent increases in their lead generation campaigns when they include video as part of the campaign.

    Bob Bly: Online videos can boost conversion rates up to 15% or more. That translates into an extra $15,000 a year in revenues for every $100,000 in online sales your web sites are currently producing.

    AWAI has partnered up with one of the most experienced, knowledgeable, and respected online video marketing experts in the industry to bring you the quality training you’ll need to succeed in this exciting, cutting-edge niche. Learn everything you need to know to use video marketing to build your existing copywriting business or to make video marketing your new business.

    Click here to get started today.

  • A fun and exciting way to experience exotic Morocco … The AWAI Travel Division has just six seats left on their Moroccan Photo Expedition coming up this March 14-18.

    Bonnie Caton, who’s there now putting the details of the expedition together, writes: “Everything moves quickly in the streets, from donkeys to bikes to people pushing carts. You really have to watch where you're going. The butcher sticks a decapitated camel head on a pole in front of his stall to announce that the meat is fresh. The snail seller has bags and bags of snails hanging from the ceiling of his stall – some of which have escaped and are stuck to the cement walls and ceiling, squishing their way around. Everywhere we turn is an amazing photo opportunity. The group is going to love this trip. And, if you were worried … It's been very safe for us to walk around town on our own. And, everyone we've met has been welcoming and kind.”

    Learn more about this trip … and the other exciting destinations the Travel Division has planned this year on their 2010 Workshop and Expedition Schedule.

  • To be a dream copywriter to clients, there are two traits you must possess.

    1. The skills to write persuasive copy that converts

    2. Be easy to work with.

    Shockingly, the second is actually often overlooked, which is a shame because it’s the one you have total control over … and doesn’t require any studying or practice!

    As a copywriter (graphic designer, web writer, any freelancer!) you must be easy to work with. Remember, along with making your client money, your job is to make his or her life easier. If you can do that, you’re golden. And then naming your price is easy.

    So how do you ensure you’re perceived as “easy to work with?”

  • 10 things never to do with clients. At AWAI we often show you how to work with clients so that they see you as the blessing you are, and hire you again and again.

    But yesterday professional copywriter and web consultant Pam Foster gave you her top 10 things not to do with clients.

    These surprisingly often made mistakes are actually very easy to avoid – so long as you know what they are!

    Think of it as a “what to do” … just in reverse.

    You can read her article here.

  • Pam’s been on both sides of the freelance copywriting world. Before she went freelance, she hired freelancers to help with marketing campaigns for the company she worked for.

    And over the years, through her own experience and by talking with clients and business owners, she’s discovered some tips, tricks and techniques on how to win over your clients and have them hire you again and again.

    She developed a 7-step system, The Web Copywriter’s Clear Path to Profits, to ensure every web project you work on goes as planned so that you can easily meet client expectations, establish yourself as an expert, and grow your income faster.

    Pam’s hosting a free “Working with Clients” teleconference on February 16th for everyone who owns a copy of her program. If you have it, you’ll get special instructions for dialing in and how to submit any questions you may have for Pam.

    If you’d like to order it today … and hear Pam live on the 16th … click here to learn more.

    “Another great Monday Morning Jumpstart session today, Joshua. Thanks for being there. How did you know fear and self-doubt are my biggest problems? You sure know a lot about me.

    Monday Morning Jumpstart is a tool I am using to help, not only with copywriting, but my whole life … . I know I can do it, Joshua, and truly appreciate your mentorship. Keep up the good work.” – Loreen Johnson

  • “Given that I know you under-promise and over-deliver … WOW! I can hardly wait to dive in!” David Higbee’s reaction when he heard Joshua was “Re-Loading” Monday Morning Jumpstart.

    Here’s a hint at what Joshua has planned: “I’ve tweaked … I’ve added … I’ve enhanced … I’ve sat up late into the night praying, dreaming, thinking, and scheming … all with one, single, focused purpose …

    To make Monday Morning Jumpstart the best motivational, goal-accomplishing, dream-realizing, mind-expanding, fear-busting program known to man.

    I affectionately call it Monday Morning Jumpstart Reloaded … because it is …

    It’s reloaded with new content, new formats, new systems, new energy, new power.

    It’s totally reloaded with everything you need to make your dreams a reality and to get exactly what you want in life.

    Not just in copywriting … not just at your work … not just in your relationships … not just money … not just security …

    I’m talking everything you want in life, exactly the way you want it.

    Hear (and see!) more from Joshua here

  • Congratulations to Mark Henderson … winner of the "What the Writer’s Life Means to Me in 2010" writing challenge. Mark, your $100 AMEX gift card is on its way to you.

    You can read Mark's winning essay here.

    And a pat on the back to:

    Michele Aversa … Deborah Barber … Gerri Camus … Cathy Chapman … Frances Crowe … Cyndee Davis … Joan Farino … Kathleen Fuller … Ruby Garson … Karla Gentile … Paula Griswold … Dana Houser … Cheryl Ireland … Rick Jones … Jennifer Johnson … Ann Jordan-Mills … Donna Kaluzniak … Sue Keeler … Doris Kinney … Nancy Lamb … Jean Lawrence … Millie Martin … Jean Newbold … Emily Penner … Coleene Rumaner … Jimmy Shull … Ronald Sieber … Pat Walls … Eleanore Whitaker

    Look for something special coming in the mail to you from me in the coming week.

  • New AWAI Writing Challenge … Describe Your Perfect Day.

    Send your 1,000-word (or less) essay describing Your Perfect Day to me at

    If you send your submission as an attachment, please include your first and last name on the essay … not just the cover note.

    One winner will be selected from all entries received. If it's you, you'll receive a $100 American Express gift card and have your essay published on the AWAI website.

    All entrants will be recognized and will be sent a special gift for participating.

    Deadline: Sunday, Feb. 21, 2010

    Look for the winning entry in the February 25th issue of Inside AWAI.

  • With This Skill ─ You Can Do Anything. With the basics of copywriting firmly planted in your brain, you can do virtually anything. You can take the skills you’ve learned … keep learning more … work a little harder … build a business of your own … and make millions …

    Or, you can shift your priorities … find a few clients you’re happy working with, in a niche you love, and make just as much as you need to have the space and freedom you’ve always wanted — just like Steve.

    But, it all starts with the basic knowledge the Accelerated Program gives you.

    And, now with the Accelerated Live Companion, you’ll achieve your goals even faster. The Accelerated Live Companion

    is something EVERY up-and-coming writer can benefit from …

    will make learning the fundamentals of good, persuasive writing so much faster, easier … and fun. (Plus, what you learn will “stick” with you like never before … )

    means anyone who uses it could very well have real clients and be working for real money better and four times faster than had they not used it.

    It brings the Accelerated Six-Figure Program to life — in very much the same way a dynamic lecture or interactive live presentation can make any learning process much more engaging and productive.

    Register by Monday and save 50%!