Inside AWAI

  • It’s happening today! B2B guru Steve Slaunwhite is sharing a simple technique that can launch your B2B copywriting business … plus a whole lot more during a free teleconference for AWAI members.

    If you couldn’t make the 3:00 p.m. live call, you can still get Steve’s insights about why he believes B2B offers you the most … and best … opportunities during the playbacks at 8:00 p.m. and 10:00 p.m. ET. Don’t miss out!

    Here’s how to get your free access to the call.

  • What “type” of copywriter are you? One of the things I’m constantly asked is “What copywriting niche should I choose?”

    My response: “That depends. What are your interests? … Your strengths (and weaknesses)? … How much money do you want to make? … How much writing do you want to do?”

    Recently, I put together a little quiz that might help make this decision easier for you. You’ll find it here, along with some suggestions based on your answers.

  • More questions I frequently get from new copywriters …

    • What do I need to do next to get started?
    • What skills do I really need?
    • What can I do to find my first client?
    • How do I follow up?

    If even one of these questions is a concern for you, I highly recommend that you check out a brand-new tutorial series from Wealthy Web Writer.

    It’s called simply “What’s Next?: Your Step-by-Step 6-Month Roadmap” … and it will put all your doubts and worries to bed.

    Successful Web copywriter Joshua Boswell answers those pressing questions and more.

    In these no-fluff, no-gimmicks, meaty, juicy, no-holds-barred videos, he shows you, step-by-simple-step, exactly what to do.

    And when you’re done watching them, you’ll have a plan for the next day, the next week, the next month, and as far out as 6 months down the road.

    It’s FREE with your Wealthy Web Writer membership.

    If you’re not a Wealthy Web Writer member yet, jump on now while you can still lock in the current low rate.

  • Thanks to Monica Day, AWAI, and Circle of Success, I’m one step closer to living the writer’s life,”writes Susanne Scaldino, who has just added a film company out of New York to her client list.

    “My niche is B2B and working with small law firms to market their practices,” says Susanne. “This film company, a referral from my mentor Monica Day, works with trial attorneys, and needed a stronger marketing campaign. They also needed to expand their list of services to remain competitive.

    “I made some recommendations, and now I’m writing a white paper for them, one article per month, and an email campaign. On top of all that, I’m scripting seminars for them to present to paralegals at local law firms in the northeast, and I’m even writing the course syllabus for the paralegals.

    “It feels like I’m finally moving forward and getting closer to the dream! This time next year, I WILL be on the Wall of Fame.”

    Here’s Susanne fly fishing on the Madison River in West Yellowstone, MT. Says Susanne: “This is what living the writer’s life means to me!”

  • 4 things Susanne did to accelerate her success:

    1. Jump-started her copywriting career by getting a mentor.
    2. Joined Circle of Success.
    3. Focused on a niche (B2B, with an emphasis on small law firms).
    4. Didn’t leave money on the table. Susanne used principles taught in Steve Slaunwhite’s B2B program to make recommendations, expanding the project and generating more revenue (for the client and for herself).
  • “I wish I had known this six months ago!” Kathy Addis struggled to get her website up and running. For six months, she tried several training programs and classes, with no success.

    Then she found Nick Usborne’s How to Write Your Own Money-Making Websites program. “This was a fantastic program! Nick showed me how to logically set up my website to deliver the most impact and punch,” says Kathy.

    “A great big thank you to Nick!” You can see the results of Kathy’s efforts (with Nick’s help) at

  • Congratulations, too, to AWAI members Carl Zhou and Lois Puttbach!

    Carl recently launched his website,, using Nick’s program. He tells us his site is currently #1 on Yahoo and #5 on Google for the search terms “easy permanent residency,” and he’s getting hits from all over the world.

    “Nick’s program is life-changing,” says Carl.

    Lois used Nick’s program to launch her website, She says, “I found Nick’s clear, concise explanations invaluable in deciding what to include or not include in my website.”

    Great way to develop your writing business, Lois!

    Whether you want to promote your writing services or build a site around a passion of yours … either way, Nick’s How to Write Your Own Money-Making Websites program can help.

  • Are you a visual learner? If so, here’s a fun tool to try. The Visual Thesaurus gives a “mapping” layout of any word you choose … plus, it “shows” you the meaning, synonyms, antonyms, and even pronunciation (in a British accent!) all in one place.

    Here’s the website: It’s only $19.95 a year, and they offer a 14-day risk-free trial.

  • The 3 most common SEO mistakes companies make … according to SEO Scoop:

    1. Mining only their own site analytics for keywords and ignoring all other sources.

      How you can help: The phrases that bring people to a site are important, but you can get your client’s site ranking for other phrases, too.

    2. Underestimating the scope of social media. Some companies just put a fan page on Facebook and call it a day.

      How you can help: Develop a multi-faceted social media approach for your client. Help them test and track results.

    3. Thinking that search results are the same for everyone, everywhere.

      How you can help: Show your client how personalized search results will affect their search rankings. (Personalized search is when the search engine tailors results based on the user’s own search and surf history.)

    The “Pioneer of SEO Copywriting,” Heather Lloyd-Martin, can show you how to do all this and more in her comprehensive program, SEO Copywriting Success: How to Profit From Writing for Search Engines.

  • This “workshop-in-your-home” is organized into 6 individual hour-long videos, featuring Heather’s A-to-Z, easy-to-understand instructions on how to optimize your website for increased visibility by search engines … and, even more important, more sales! In addition, you’ll get a 10-chapter online workbook supplementing every aspect of the presentation, including answers to the questions she gets asked most often from people around the world.

    In just six hours – from the comfort of your own home – you can learn everything you need to know.

    Get started here!

  • “Every Web copywriter and online consultant should have a copy of this guide,” says Heather Lloyd-Martin.

    Heather is talking about Pam Foster’s brand-new Site Audits Made Simple program.

    Launched just a couple of weeks ago, it’s already becoming a must-have for newbie and pro copywriters alike.

    Wall of Fame member Steve Coombes told us: “I discovered five new ways to make more money before I even finished Step 1 in Pam’s guide. By the time I reached Step 4, I realized I might have already gotten more specific, practical, and immediately usable advice than from any other marketing book I own!”

  • Now you can use Pam’s time-tested steps and tools, detailed in the first-ever site audit guide that focuses 100% on Web content that works.

    You’ll see precisely how to conduct a professional review of how your client’s Web content performs to:

    1. Drive traffic to his or her site, and
    2. Drive sales activities or help your grateful client achieve his or her marketing goals.

    You’ll quickly become an expert at evaluating how Web content reads on a page, how it guides people through the sales process, how clear it is, and how it drives action.

  • And how will knowing this help you grow your business? First, it positions you as a qualified Web content consultant and strategic advisor who’s worth more than someone who just writes Web-page copy. It’s like getting paid to write a proposal for your Web copywriting work!

    Second, your recommendations will usually require your client to revise existing copy or create new pages to attract more visitors and drive more leads or sales throughout their website.

    And who will write that content? YOU.

    Plus, you’ll uncover all kinds of additional Web copywriting opportunities to help your client … including landing pages, emails, blogs, videos, and other online and offline marketing approaches.

    And who will write that content? YOU, of course!

    Get your copy here today … (while the special introductory savings deal is still available!).

  • Job Opportunities …

    Love fashion? New York and Company, maker of affordable, trendy fashion items, is looking for a freelance copywriter.

    Click here for the details. Other freelance opportunities featured this week: a B2B company looking for a writer with short-form copy experience, a software company looking for someone to write emails and landing pages, and more.

  • What’s on your nightstand? I just started reading Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead. Dan Kennedy recommended it in this month’s Look Over My Shoulder.

    Says Dan: “A different twist on transcending mere persuasion. She covers: lust, mystique, alarm, prestige, power, vice and trust, and with those seven explains all mysteries of human nature and behavior! – and how to get people to do as you wish, in person or from afar.”

    I’m curious to hear what you’re reading these days. Send me a quick note with the title and why at I’ll start a master list and share it with everyone.

  • Congratulations to Mike Tandy … winner of our “I Do My Best Writing” Writing Challenge. Mike – your $100 AMEX gift card is in the mail.

    Mike described his three offices – a central office plus two others. (He’s quite the big-time writer!) All three provide him with much-needed inspiration. For maximum effect, he rotates his offices along with the seasons.

    You can read Mike’s winning essay here.

    Good job, Mike, and thanks to the following for letting me in on their favorite places to write:

    Daniel Ball … Elaine Blose … Janet Boynton Runeson … Bob Fishbein … Barbara McAllister … Fran McDuffie-Williams … Monica Mutuma … Ray Ogles … Carol Powers … Ruth Santos … Brent Sherman

    For our next writing challenge, we turn to the open road …

  • New AWAI Writing Challenge: “My Best Road Trip Ever”

    What made your best road trip memorable? Where did you go? Was it the destination or the road trip itself that made it your “best”? Did you get sidetracked and venture off the beaten path? Encounter interesting people along the way?

    Or maybe it was because of who you took the trip with.

    Email your 1,000 word (or less) essay to me at with “My best road trip ever” in the subject line.

    One winner will be selected from all entries received. If it’s you, you’ll receive a $100 American Express gift card and have your essay published on the AWAI website.

    All entrants will be recognized and will be sent a special gift for participating.

    Deadline: April 25, 2010

    Look for the winning entry in the April 28 issue of Inside AWAI.

  • Writing her way across Latin America and more. Five years ago, Sandra Kennedy attended the Ultimate Travel Writer’s Workshop in Buenos Aires. She was looking for a way to supplement her retirement income and feed her wanderlust at the same time.

    Using what she learned at the workshop, Sandra immediately had three published articles and a number of invitations for press trips. Since then, she’s written her way to Argentina, Uruguay, Ecuador (several times), Alaska, Washington, Oregon, Maine, and New Hampshire.

    If you’d like to supplement your income and follow in Sandra’s footsteps as a travel-writing photographer, come to Nashville April 16-18.

    Discounted seats for this Ultimate Money-Making Photography Workshop are still available here.


    Reserve your early-bird spot (and discount!) for Bootcamp 2010. I was right about the buzz we started with our announcement that Bill Bonner, legendary copywriter and founder and president of Agora Inc., will be giving a special presentation at Bootcamp this year.

    Again … I STRONGLY urge you to reserve your spot today. Here’s a reservation formto make it easy … complete with the early-bird registration discount. Or call Barb, Pat, Jackie, or Debbie at 866-879-2924. Payment plans are available.


    Love to travel? Love to eat? Love to play with your dog?

    Whatever you love, you can turn photos of it into cash – and get paid to do something you’d gladly do for free … in your spare time.

    Listen in on a special call on April 1, 2010 as three professional photographers talk about how they do it … and how you can get started … no experience necessary.

    Details here

    Are you a candidate for AWAI’s Wall of Fame? There are two criteria. 1) You need to have written at least one control. 2) You need to have achieved a goal you set for yourself in your copywriting career.

    If both of these criteria apply to you, fill out this application … and then expect an email from me!

    And an apology …

    Last week’s writing tip, “5 ways to increase clarity in your copy,” was not properly credited to its creator – our good friend and colleague Jen Stevens. Jen first shared these original gems of hers at our Writer’s Retreat in Evergreen, VA. Sorry, Jen!

  • “Nothing happens until somebody sells something.” The man to thank for these oft-quoted words of wisdom is Arthur “Red” Motley, one of the most highly regarded sales trainers of the 1940s and 50s.He earned fame and fortune as publisher of Parade magazine, increasing its circulation from 2 million in 1946 to over 19 million by the time he retired in 1978.

    As a copywriter you have a unique talent for selling through the written word. How will you use your talent this week?

    • Sell your services to a new client.
    • Up-sell your current client into adding video, an auto-responder series, or pay-per-click to the project your working on.
    • Sell your husband or wife or friend on that dream vacation you want to take this summer.
    • Sell your boss on giving you a raise.
    • Sell your community on cleaning up the park in your neighborhood.

    You have the power of persuasive writing – go out there and use it!

    One more thing about Red … Few people know how he got his start – selling manure to Minnesota farmers.

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”