Inside AWAI

  • ALERT: Tomorrow at midnight, we will be suspending sales of our new wildly popular Secrets of Becoming an Internet Research Specialist program.

    In my 13 years at AWAI, I've never seen a response to a new career opportunity like the one we've gotten for Internet Research Specialist.

    Everything about this brand-new industry appeals to you. (Me too!) You really get the potential it offers.

    And I have to tell you … we've never before stopped marketing a product just two weeks after we launched it!

    So why did we made the unusual decision to put the brakes on it at this time?

    For a couple reasons. We want to make sure all the "first responders" … the people who jumped on this opportunity quickly … get the very best shot at success.

    Our hiatus plan allows us to introduce qualified researchers (people who have completed the program) to the market gradually — so that the first responders can take their time learning the necessary skills … move into the market when they're ready … and still have a chance to develop a business relationship with writers who need their services.

    Plus, by taking this approach, we can gauge and monitor how much demand remains … and coordinate the marketing of this resource accordingly.

    So we're giving you one last chance to get the full program before 1) we put it on hold for a while, and 2) bring it back at a substantially higher price. (Due to the program's popularity, we'll be turning it into one of AWAI's "living products." That means the program will continue to be updated and enhanced. But don't worry – as long as you own the program, you won't pay one single penny more for future additions.)

    We're sorry to have to do this. And maybe we are overreacting. Still, the demand for this program has been far greater than we ever could have anticipated … and we think it's much better to err on the side of caution.

    As of right now, you can order Secrets of Becoming an Internet Research Specialist (at the still discounted price) here .

    But make sure you respond tomorrow at midnight. Because at that point we'll suspend all sales of this program until further notice.

  • Meet Sandy Ferguson: part-time bookkeeper … "secret weapon" for million-dollar copywriters … and the woman who inspired us to create Secrets of Becoming an Internet Research Specialist

    Sandy uses her Web-surfing research skills to dig up and uncover profit-boosting statistics, fascinating figures, powerful quotes, and other credibility-building pieces of information for clients, including:

    Master copywriters Clayton Makepeace and Carline Anglade-Cole, Easy Health Options, Health Resources, High Reach Media, The Bob Livingston Newsletter, The Total Package. True Health, and AS Research, among others.

    And here's something you might not know about Sandy … she never has to write a word. In fact, she hates writing!

    The most satisfying part of her job? Sandy says it's when clients tell her that something she dug up was key to increasing response in a promotion – and she helped them create a winner.

    In Secrets of Becoming an Internet Research Specialist: How to Surf the Web for Freedom and Profit, Sandy reveals her secrets about this untapped industry. For the first time ever, she shows you what it takes to become an Internet Research Specialist for the booming direct-response industry … including her step-by-step instructions for developing your own successful and lucrative career.

  • ATTN CIRCLE OF SUCCESS MEMBERS: Have any questions for Sandy? She'll be joining me … along with Grant Writing pro Toni Rockis … for this month's COS exclusive teleconference. Sandy and Toni will be sharing insider views of their exciting "no writing" opportunities for writers. Look for an email from Jacqueline with your dial-in instructions.

  • And a note to all the copywriters and marketers reading this who NEED researchers and want to get in touch with our "first crop." We're working on setting up a special site on for you to post your requests. In the meantime, please email any research project assignments you have to me at I will be sure to get the word out.

  • Copywriters and marketers aren't the only ones who hire researchers. I just got off the phone with Master Graphic Designer Lori Haller. She told me she regularly pays researchers $25/hour to help her find the perfect photos for her promos. In the weeks to come, we'll show you how to tap into this market too.

  • Are you a Mac or a PC? There's a great debate on our Travel Writer's Life website right now over which is best for writers and/or photographers/designers. If you're looking to buy a new computer and want some input … or you'd like to join the debate … click here.

  • Job Opportunities
    Chiropractic College needs you!
    Parker College of Chiropractic is looking for a full-time freelance copywriter …

    Alternative health publication looking for freelance copywriter. This project could turn into a full-time position …

    Details on these and more copywriting and graphic design opportunities here.

  • The keys to a well-told story … Master Copywriter Jen Stevens was our special guest for the Accelerated Program Live Companion Series this past Tuesday. We spent an hour discussing how you can become a master story teller … and, why as a copywriter, that's so important.

    Here are just a few of the reasons per Jen …

    • A well-told story gives you a practical way to get into your sales letter.
    • It creates a friendly, personable, and conversational tone for your copy.
    • Your promise (and your product) become "real" to your prospect.
    • And, your message is easier to remember.

    She also gave us some tips on how to find your story …

    • Talk to the creator or guru of the product.
    • Find out how the product you are writing about was developed … or discovered in the first place.
    • Discover what goes into producing the product.
    • Talk to your client's staff.
    • Access testimonials.
    • Keep up with current events and trends.
    • Biographies and history books.

    It was a jam-packed call. Thanks to Jen for being so generous with her expertise. Next week – Rebecca and I will be "powering through" 127 additional secrets … ones we haven't covered up til now … that will help you excel as a copywriter.

  • "More or Less" is the secret to taking better photos according to pro photographer Shelly Perry. Lori Allen, who just returned from our Stock Photography Workshop in Paris, said Shelly said that phrase so often at last week's workshop that the attendees will hear it in their sleep for years to come.

    So what does it mean? Shelly teaches us this simple lesson using some great shots of Lori, her family, and one of the world's most famous landmarks.

    Click here to see for yourself.

  • Also … Lori asked me to pass this along to you: This year's photography expedition in Ecuador, Sept. 10 – 18, includes Spanish lessons, photography courses, a couple of night's stay at a 5-star hotel in Quito, and a VERY unique spa treatment. Click here for all the details.

  • Free e-books for your Kindle (or Sony Reader, iPad, Nook … ). Project Gutenberg allows you to download over 30,000 free e-books to read on the portable device of your choice. Why free? Because the copyrights on these books have expired in the U.S.

    Click here to learn more

  • Two more AWAI members can now add "website publisher" to their business cards. Lucy Culpepper followed Nick Usborne's step-by-step program to create Says Lucy, "Nick's How to Write Money-Making Websites is clear, not too overwhelming, yet full of good solid information that I'll keep referring to."

    And Dick Ellers is the proud owner of

    "Thanks to Nick's easy-to-follow and motivating style of writing," says Dick, "my website has become a labor of love that I hope continues for quite some time."

    If you've thought about publishing your own website but aren't sure where to start or whether you'll follow through, How to Write Your Own Money-Making Websites might be just what you need.

    Start now and you could have an income-producing website by the middle of summer.

  • B2B + Social Media = more opportunity for you. You might think that social media marketing is just for companies trying to reach out directly to consumers, but the truth is B2B companies are rapidly adapting to social media, too. That means if you're a B2B copywriter, it's important to know what social media may mean to your clients … and to you.

    Some stats:

    • B2B companies are jumping on board with social media, but they're still inexperienced. 73% of B2B social media users have only been on social media for two years or less.
    • If you look just at B2B companies that use social media versus just B2C companies that do as well, 81% of B2B companies maintain a presence on social networking sites compared to 67% of B2C companies.
    • 75% of B2B companies use Twitter while only 49% percent of active B2C companies do.
    • 74% maintain a company blog while only 55% of B2C companies do.

    B2B social media marketing can improve client relations, stimulate business partnerships, help with product development and generate leads.

    Learn how you can help B2B companies do all these things and more. Get your copy of Social Networking: The 21st Century Way to Find New Clients today

  • How to Make $1,250 Per Day as a B2B Web Writer. In yesterday's issue of Wealthy Web Writer, B2B copywriting master, Steve Slaunwhite gave the goods on what business-to-business (B2B) marketers need from web writers, so that you can easily land their assignments.

    If you missed the article, you can read it here.

    If you're interested in learning more about writing web copy for the business-to-business (B2B) market you won't want to miss the FREE teleclass next week sponsored by Wealthy Web Writer.

    You won't make millions writing web copy for business-to-business (B2B) companies. But, you can do very, very well. $1,000-$1,500 per day is not unusual. And, the assignments — emails, web pages, landing pages, online video scripts — are often short and relatively easy to write.

    In this fast-paced session, Steve Slaunwhite, will give you the basics on writing effective B2B web copy, getting clients, and earning the top rates.

    Get all the details here.

  • Last week's Pop Quiz results. Nick Usborne's first paid copywriting gig? It was for none other than email giant AOL. Nick revealed this, along with other little-known facts about his career, on last week's free teleconference. He also told us why there has never been a better time to become a Web copywriter. Listen to the replay here.

    And congratulations to Kathy Erwin, Kenneth B Johnson, and Kathy Tremblay, the first three to respond with the correct answer. Each of you will be receiving a $50 gift certificate to the AWAI e-bookstore.

  • Writing Challenge Reminder: "A speaker who motivated me"

    One winner will be selected from all entries received. If it's you, you'll receive a $100 American Express gift card and have your essay published on the AWAI website.

    Deadline: May 23, 2010

    More details here

  • "Make no small plans; they have no magic to stir men's blood and probably themselves will not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will not die."

    Daniel H. Burnham's "think big" maxim dominated his career as an American architect, urban planner, entrepreneur and writer.

    The city of Chicago looks the way it does because of Daniel Burnham. He envisioned a "Paris on the Prairie", and declared that every citizen should be within walking distance of a park.

    All because of his writings in the Chicago Plan, which most people don't know was written "on spec"! Yes, the principal architect of Chicago wrote his most famous piece as a way to further his cause, without getting paid. It seems to have worked.

    Today, Burnham's quote above can be seen at multiple places around the city of Chicago.

    If your goal is to stir emotions with the words you craft, if you desire the freedom of The Writer's Life, AWAI will be here to help you every step of the way.

    Make big plans, and we'll help you achieve them. Send me a note today with your big plans at

As Executive Director of AWAI, Katie Yeakle has been helping people live the writer’s life since 1997.

“AWAI is built on a big promise … that we can teach you a new skill that can lead to increased income … independence from the 9-to-5 grind … and the freedom to live and work where you choose.

“All of us at AWAI stand behind that promise. In fact, that’s how we measure our success – by how many people we help reinvent their lives.

“Follow our proven advice, and you can be among the many successes we’re so proud of.”