AWAI’s Great Books Club
If you want to be a great writer, it helps to read the right books.

Discussions

2015

June 2015: On Writing

May 2015: The Big Leap

April 2015: Win Your Case – How to Present, Persuade, and Prevail — Every Place, Every Time

March 2015: Mastery – The Keys to Success and Long-Term Fulfillment

February 2015: Bird-by-Bird

January 2015: The Elements of Style

2014

November 2014: A Technique for Producing Ideas

October 2014: My Life in Advertising and Scientific Advertising

September 2014: War of Art

August 2014: Ogilvy on Advertising

July 2014: How to Write a Good Advertisement

June 2014: How to Win Friends & Influence People