AWAI’s Great Books Club
If you want to be a great writer, it helps to read the right books.
Discussions
2015
April 2015: Win Your Case – How to Present, Persuade, and Prevail — Every Place, Every Time
March 2015: Mastery – The Keys to Success and Long-Term Fulfillment
January 2015: The Elements of Style
2014
November 2014: A Technique for Producing Ideas
October 2014: My Life in Advertising and Scientific Advertising
August 2014: Ogilvy on Advertising